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Vystar Corporation Engages The Investor Relations Group
Date:2/3/2010

ATLANTA, Feb. 3 /PRNewswire-FirstCall/ -- Vystar® Corporation (OTC Bulletin Board: VYST), the creator of Vytex® Natural Rubber Latex (NRL), a patented, all-natural raw material that significantly reduces antigenic proteins found in natural rubber latex, has engaged The Investor Relations Group ("IRG"), a thirteen-year-old, award-winning, corporate communications firm based in New York City, to serve as its investor relations and public relations agency.

(Logo: http://www.newscom.com/cgi-bin/prnh/20100203/CL48049LOGO)

IRG's investor relations team will target specific portfolio managers and equity analysts in the global investment community to increase awareness of Vystar's natural rubber latex product, Vytex NRL. Concurrent with that effort, the public relations team will initiate an outreach campaign targeting editors, writers, and segment producers of local and national trade and consumer online, print, radio, and broadcast media outlets worldwide.

"Vystar has aggressive plans for 2010, and we are confident that IRG will have a great story to tell to the investment community and the media at large," commented Bill Doyle, Chairman and Chief Executive Officer.  "We are proud that Vytex NRL has been approved in its first commercial product, the Envy™ Ultra Thin condom, with labeling allowed by the FDA that indicates a level of antigenic protein of less than two micrograms/dm2.  Additionally, we have several companies evaluating Vytex NRL for use in their products, including various adhesive applications, foam m
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SOURCE Vystar Corporation
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