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Viviscal Introduces New Extra Strength Supplement with 50% More AminoMar Marine Complex
Date:1/29/2013

CHICAGO, Jan. 29, 2013 /PRNewswire/ -- Viviscal®, the world's leading brand of dietary supplements is pleased to announce the launch of Viviscal Extra Strength. Viviscal dietary supplements are scientifically formulated with the exclusive AminoMar™ marine complex which helps to nourish thinning hair and promote existing healthy hair growth1 from within. These nutrients help hair during the Anagen phase of the hair growth cycle.

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Available nationwide, the new formulation has 50% more AminoMar™, the revolutionary active ingredient which can only be found in Viviscal products. Additional ingredients include Biotin, Iron and Zinc, which are power packs of nutrients that are essential for nourishing thinning hair and promoting existing hair growth.

The new Viviscal Extra Strength supplements will be a part of the Viviscal Hair Growth Program that offers support to the scalp and hair through the use of the full range of Viviscal products. Available January 2013, this complete collection will consist of five products including Viviscal Extra Strength, Viviscal Man, Gentle Shampoo, Moisturizing Conditioner and Filler Fibers.

"We are proud to offer the complete hair growth program for both men and women worldwide," commented Mark Holland , North American CEO of Viviscal. "We will continue our mission to provide safe, effective solutions to promote existing hair growth."

The Viviscal Hair Growth Program is supported by a combination of over 20 years of research in the areas of biochemistry and nanotechnology, on-going clinical trials and product development. This Program launches at a critical time as according to recent studies, 65% of women will experience hair thinning and loss by the time they turn 60. For men, roughly 40% will have noticeable hair loss by the time they turn 352. Hair loss can be the consequence or side effect of several everyday factors including poor nutrition, illness, medication, hormones, genetics, age, stress and over-styling. With sales  of over 4.5 million at major drug retailers including Walgreens and CVS, Viviscal was the 4th top selling item in all of hair care at the end of 20123. The launch of the Viviscal Hair Growth Program provides both men and women a healthy solution to free themselves from the stress and embarrassment of thinning hair and hair loss.

Viviscal hair supplements are available nationwide at CVS, Walgreens and Rite-Aid, online at www.viviscal.com or by calling 1-877-333-4581. A 60-tablet box of Viviscal, equivalent to one month's supply, is priced at $49.99. Viviscal Professional, a stronger version of the supplements, is exclusively available through salons, spas and physician offices. The Professional line of supplements contain 28 percent AminoMar™, as well as Biotin, Fumed Silica and Procyanidin B2, and apple extract. For more information on the professional line, visit www.viviscalpro.com.

For maximum results, supplements should be taken twice daily - once in the morning and then again in the evening. Visit viviscal.com for more information.

ABOUT THE VIVISCAL® BRAND:
Viviscal® is the leading brand of dietary supplements in the US3 for the nourishment of thinning hair and promotes existing hair growth for both men and women. Originally developed in Scandinavia, Viviscal uses a proprietary marine complex called AminoMar™, originally identified by a Scandinavian professor in the 1990s. The Viviscal hair growth program is supported by six worldwide scientific studies, including researchers from the Swedish Alopecia Association, Helsinki Research Center, Finland's Department for Dermatological Research and Dermatological Clinic in Leverkusen, Germany.   Viviscal is owned by Lifes2good, whose U.S. headquarters are in Chicago, Illinois.

 

1 ©2012 Lifes2good. Statements made in this document have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure or prevent any disease. Individual results may vary. Lifes2good offers clinically proven health and beauty products.
2 Cleveland.com. Web. 25 Jan. 2013. <http://www.cleveland.com/
healthfit/index.ssf/2012/10/hair_loss_is_it_your_age_hormo.html>.
3
Based on IRI Sales data for the Hair Growth Category, 52 weeks ending 12/2/12

 

Contact: Heather Braasch
Behrman Communications
212-986-7000


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SOURCE Viviscal
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