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Vitality GlowCaps Utilize AT&T Wireless Network to Improve Prescription Medication Adherence

CAMBRIDGE, Mass. and DALLAS, March 23 /PRNewswire-FirstCall/ -- Vitality, Inc. and AT&T* announced today that AT&T will provide the nationwide wireless network connection for Vitality GlowCaps, intelligent pill caps designed to help patients take medications regularly, provide peace of mind for loved ones, and solve the billion-dollar adherence problem for pharmaceutical companies, retail pharmacies, and healthcare providers.

The AT&T-connected GlowCaps fit on standard prescription bottles and use light then sound reminders, which can be followed by a phone call or text message so people don't miss a dose. Each time the pill bottle is opened adherence data is recorded and securely relayed to Vitality over the AT&T wireless network. This daily adherence information is used to compile periodic progress reports that are sent to patients, caregivers and doctors, and family members.

Using sophisticated pattern recognition, Vitality uncovers the key motivational levers for each individual, and then tailors programs to activate these levers and break through whatever barriers exist. Data generated by GlowCaps can be used to automatically refill prescriptions as pills deplete.

"For the first time in the healthcare industry, we can use minute-by-minute adherence data to motivate healthy behavior," said David Rose, CEO of Vitality. "The AT&T wireless network enables Vitality to know when people do and don't take their medication, then send reminder calls, compile progress reports, and refill people's medications before they run out."

"GlowCaps offers a very intuitive solution to an ongoing issue in the daily lives of many consumers," said Glenn Lurie, president, AT&T Emerging Devices and Resale. "We look forward to providing the network connection for GlowCaps, delivering timely wireless data that will assist consumers in sticking with a prescription regimen, keeping them connected with doctors and family members, informed and on schedule."

Financial terms of the agreement have not been disclosed.

*AT&T products and services are provided or offered by subsidiaries and affiliates of AT&T Inc. under the AT&T brand and not by AT&T Inc.

About AT&T

AT&T Inc. (NYSE: T) is a premier communications holding company. Its subsidiaries and affiliates – AT&T operating companies – are the providers of AT&T services in the United States and around the world. With a powerful array of network resources that includes the nation's fastest 3G network, AT&T is a leading provider of wireless, Wi-Fi, high speed Internet and voice services. AT&T offers the best wireless coverage worldwide, offering the most wireless phones that work in the most countries.  It also offers advanced TV services under the AT&T U-verse(SM) and AT&T | DIRECTV(SM) brands. The company's suite of IP-based business communications services is one of the most advanced in the world. In domestic markets, AT&T's Yellow Pages and YELLOWPAGES.COM organizations are known for their leadership in directory publishing and advertising sales. In 2009, AT&T again ranked No. 1 in the telecommunications industry on FORTUNE® magazine's list of the World's Most Admired Companies. Additional information about AT&T Inc. and the products and services provided by AT&T subsidiaries and affiliates is available at

© 2010 AT&T Intellectual Property. All rights reserved. 3G service not available in all areas. AT&T, the AT&T logo and all other marks contained herein are trademarks of AT&T Intellectual Property and/or AT&T affiliated companies. All other marks contained herein are the property of their respective owners.

About Vitality, Inc.

Vitality addresses the billion-dollar adherence problem for pharmaceutical brands, retail pharmacies, and healthcare providers with a simple device — an Internet-connected pill cap. Vitality GlowCaps illuminate, play a melody, and even ring a home phone so patients don't forget. They can send weekly emails to remote caregivers, create accountability with doctors through an adherence report, and automatically refill prescriptions. Vitality improves medication adherence, health, and peace of mind.

Vitality is currently working with researchers at Harvard Medical School and the Center for Connected Health on a study to measure the impact of the GlowCaps system. Vitality is the only company with a product designed to tackle the combination of factors that conspire to cause non-adherent behavior. Leveraging deep expertise in customer research, wireless consumer electronics, web services, and behavioral psychology, Vitality's patent pending solutions offer each patient the optimal mix of intervention, feedback, reminders, accountability, education, and incentives to improve their ongoing medication adherence.

For more information on Vitality visit:

Cautionary Language Concerning Forward-Looking Statements

Information set forth in this press release contains financial estimates and other forward-looking statements that are subject to risks and uncertainties, and actual results might differ materially. A discussion of factors that may affect future results is contained in AT&T's filings with the Securities and Exchange Commission. AT&T disclaims any obligation to update and revise statements contained in this news release based on new information or otherwise.


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