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Video: New Dove(R) Body Washes with NutriumMoisture(TM) Restore Skin's Natural Moisture
Date:7/27/2009

ormulation is comprised of sodium lauroyl isethionate, a mild cleanser that reduces protein damage, and 100% skin-compatible natural moisturizers, including stearic acid, soybean oil and glycerin, that fully absorb into skin to replenish lipids lost during cleansing.

Dove has been at the forefront of research and breakthrough cleansing technology since the brand's inception. This dates back to the launch of the Dove Beauty Bar in 1957 which revolutionized the way women cared for their skin by providing the first alternative to soap that was less drying to skin. Now, Dove is once again bringing category-changing technology to the personal wash category.

"For over fifty years, Dove has led innovations in the skin care industry and the introduction of NutriumMoisture(TM) technology continues that tradition," said K.P. Ananth, Unilever principal research scientist. "We are thrilled our extensive research and testing has allowed us to be the first brand to minimize lipid damage with a liquid cleanser in order to provide intensive moisturizing benefits that strengthen and smooth skin."

NutriumMoisture: Most Effective Natural Nourishment

Dove NutriumMoisture contains the highest level of natural moisturizers in a body wash, making it the most effective natural nourishment ever. While moisturizers in other body washes sit on top of skin, new NutriumMoisture penetrates surface skin deep down to replenish skin where it is needed most. By absorbing into the skin, the moisturizing complex is able to deliver hydration for skin barrier components and processes to help skin maintain a healthy and resilient state.

"This technology represents an important change in the body cleansing paradigm. Until now, body wash products have only masked dry skin damage rather than effectively addressed it," said Dr. David Leffell, M.D.; professor of dermatology and surgery at Yale University's School of Med
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SOURCE Unilever; Dove
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