Video: New Dove(R) Body Washes with NutriumMoisture(TM) Restore Skin's Natura...( ENGLEWOOD CLIFFS N.J. Jul...),Health

ENGLEWOOD CLIFFS, N.J., July 27 /PRNewswire/ -- Until now, all regular body washes caused dry skin damage. Now, Dove has discovered how to restore skin's natural moisture while cleansing with body wash. Current body washes actually damage proteins and lipids in the skin's outer layer, often leading to the loss of critical moisture. Recognizing skin lipids require different care than skin proteins, Dove developed its latest liquid cleansing technology called NutriumMoisture. Research published in the June 2009 issue of Cosmetic Dermatology confirms NutriumMoisture is clinically proven to preserve both skin's natural proteins and lipids while significantly reducing dryness and improving moisturization.

To view the Multimedia News Release, go to:http://www.prnewswire.com/mnr/dove/39065/

Dry skin damage caused by cleansing manifests itself as dry, itchy, flaky and tight skin. Some existing body washes address this damage by adding moisturizing ingredients, called occlusives, that sit on top of skin. While these additives help mask dry skin damage, they do not address the deeper problem of lipid damage caused during the cleansing process. Now with the introduction of NutriumMoisture, moisture loss caused by cleansing no longer has to be a skin care concern.

NutriumMoisture: A Breakthrough in the Body Wash Category

NutriumMoisture fuses the mild cleansing benefits of DEFI (Directly Esterified Fatty Isethionate) technology found in the iconic Dove Beauty Bar with a new, unique moisturizing complex that cares for surface skin ten layers deep. Unlike other body washes, this first-of-its-kind body wash technology takes a dual approach to healthy skin by preserving both proteins and lipids during cleansing which is critical for optimal skin health. The f
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