LOS ANGELES, Dec. 7 /PRNewswire/ -- Today, in Los Angeles, health expert Aliza Lifshitz, M.D., better known to the Latino community as la Doctora Aliza, announced an important milestone for Spanish-language health site www.VidaySalud.com.
"In just six months from its launch, VidaySalud.com has reached one million page views as measured by Google Analytics. This speaks to the appetite for factual, science-based health information in the U.S. Hispanic community and the Spanish-speaking world at large," said Dr. Lifshitz. "In addition, we are now delivering over 70,000 double-opt-in newsletters monthly to engaged subscribers."
This landmark event caps an eventful two quarters in which VidaySalud.com has entered into a content affiliation with the Harvard Medical School, teamed with Meredith Hispanic Ventures' Ser Padres in its Pregnancy and Children's Health channels, developed a BabyCare initiative with Warner Brothers' Baby Looney Tunes, launched new Healthy Home and Oral Health channels and entered into relationships with several blue-chip advertisers.
"Our mission," stressed Carl Kravetz, the site's Publisher, "is to enhance the relationships between Latino patients and their physicians by giving Hispanics the information, tools and skills they need to better communicate with their doctors, to ensure better compliance with physician instructions and to deliver better health outcomes."
VidaySalud.com is the largest permanent source of health information and wellness tools in Spanish on the web. It includes Health A to Z, the Harvard Medical School's searchable database of symptoms, diseases and treatments, as well as original health content, updated daily and created especially with Hispanic users in mind. The site's Editor in Chief is Dr. Aliza A. Lifshitz, a renowned physician, author and health commentator for Univision, People en Espanol, Ser Padres and impreMedia. In addition to her activities in the media, Dr. Lifshitz maintains a full-time private practice in Internal Medicine at Cedars-Sinai Medical Center in Los Angeles and was President of the California Hispanic Medical Association an unprecedented four terms.
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