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ViaViente Demonstrates Cardiovascular Benefits in New Human Trial
Date:8/8/2008

By Kathleen J. Burkhalter

BOSTON, Aug. 8 /PRNewswire/ -- Francis, 50, never imagined that drinking a high anti-oxidant fruit beverage every day could help protect his health -- in just 1 week. That's what he found out after participating in a clinical trial near his home in Los Angeles, Calif.

A new study conducted by Bell Ventures, shows that after just 7 days, platelet aggregation, a known indicator of cardiovascular disease (CVD), was significantly reduced in many of the participants who took the anti-oxidant product, ViaViente, twice a day.

David Bell, President of Bell Ventures, said, "These results are important because they show how a natural anti-oxidant and anti-inflammatory product like ViaViente can help protect against one of our most serious health concerns."

Health experts recommend a daily intake of anti-oxidants, especially in their natural form. Oxidative stress causes damage to cells and contributes to aging and disease. Anti-oxidants combat effects of oxidative stress such as inflammation.

A recent independent report, A Consumer Conscious Look at Six Premium Anti-Oxidant Products, by Frank Ervolino, ND, shows that ViaViente outperformed other popular products using ORAC -- an industry standard for anti-oxidant testing. This is an important indication of quality and potential benefits.

Clinical research shows the connection between what's in the product and actual outcomes in human health.

The ViaViente study takes direct aim at the benefits to cardiovascular health of consuming a non-drug, natural food product. It correlates the consumption of ViaViente to platelet inhibition -- a marker of CVD.

Why is cardiovascular health so important? The American Heart Association reports that approximately 80 million people in the United States have CVD; nearly 2,400 people die of CVD every day; more people die from CVD than from cancer, auto accidents, and Type 2 diabetes com
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SOURCE Bell Ventures LLC
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