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ViSalus, Inc. Sets Sights on Aggressive Growth in Latino Market
Date:9/24/2013

LOS ANGELES, Sept. 24, 2013 /PRNewswire/ -- ViSalus, Inc., the company behind the #1 90-day weight-loss and fitness platform in North America, announces the launch of their month-long campaign designed to increase health awareness and reach out to charities in the Latino community. To celebrate Hispanic Heritage Month on a mass scale, ViSalus featured an advertisement in USA Today's "The Hispanic Heritage: Celebrating a Culture" September issue, showing how the Body by Vi Challenge is transforming lives—especially those within the Latino market.

(Photo: http://photos.prnewswire.com/prnh/20130924/LA85625)

(Logo: http://photos.prnewswire.com/prnh/20120816/LA58521LOGO)

The ad, spotlighting Body by Vi Challenge Champion Leticia Christen, attracted national attention on how ViSalus Latino Promoters are impacting Hispanic Americans' health, family and community. As a tribute to Hispanic Heritage Month, ViSalus will assist underserved Latino communities through eligible charities, and will also leverage PROJECT 10 Kids (www.vicares.org/es) to donate Vi-Shape® Nutritional Shake meals to children in need. This means an entire month of nutritious breakfast, lunch or snack options that will contribute to children's health.   

"The obesity rate for Hispanics this past year exceeded 40%*, and this ethnicity begins to account for more of the U.S. population than ever before," said Nate Dominguez, ViSalus' Director of Latino Strategy. "We feel compelled to face this challenge head on and help. This means recognizing the importance of the family unit and its surrounding community as a potent vehicle for
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SOURCE ViSalus, Inc.
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