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Veteran Pharmaceutical Executives Form New American Therapeutics, Inc.
Date:10/27/2010

CRANFORD, N.J., Oct. 27 /PRNewswire/ -- Alan L. Rubino, former Hoffmann-La Roche senior executive and former CEO of two emerging pharmaceutical companies, and Timothy G. Rothwell, former Chairman, CEO, and President of sanofi-aventis U.S., have collaborated to form New American Therapeutics, Inc.  

Mr. Rubino will serve as CEO and President, while Mr. Rothwell will function as the company's Chairman.  The company's key emphasis will be on establishing a general specialty pharmaceutical presence built around select physician specialties and associated patient therapeutic needs.

"The decision to start New American Therapeutics was driven by changing industry trends and market forces," said Mr. Rubino. "We saw an opportunity to create a new and agile business model that is flexible and versatile enough to navigate the challenges in today's dynamic environment. The industry experience and performance track records of our leaders, board members, and management team provide us with a keen understanding of what works and what doesn't."

New American Therapeutics is being funded through a partnership with Deerfield Management Company, L.P.   Deerfield is a privately owned healthcare investment management firm that was founded in 1994 and is based in New York, N.Y.  Piper Jaffray & Co. served as exclusive financial advisor to the company on its initial financing transaction.

On October 1, 2010, New American Therapeutics announced that it acquired all U.S. rights to manufacture, market and sell the topical antiviral drug Denavir® (www.denavir.com).  A proven treatment for cold sores since 1996, Denavir is the first product the company will be marketing and distributing.

"This was an opportunistic acquisition for us that met very specific criteria," explained Mr. Rubino. "It is an excellent therapeutic agent that, despite not receiving an adequate marketing investmen
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SOURCE New American Therapeutics, Inc.
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