Navigation Links
Verify Brand Supports the Proposed FDA Unique Device Identification (UDI) System for Medical Devices

MINNEAPOLIS, July 26, 2012 /PRNewswire/ -- On July 10, 2012, the Food and Drug Administration released its proposed rule for Unique Device Identification (UDI) of medical devices in the United States. The system focuses on creating standardized device identifiers that are applied to packaging and devices, corresponding to entries in an FDA-managed Global Unique Device Identification Database (GUDID). The rule contains guidelines for UDIs being applied to devices in both human-readable form and encoded in some type of Auto ID technology (e.g., barcode, RFID). Within the GUDID, additional device details will be stored, such as manufacturer details, device name, description and characteristics. The proposed system is expected to provide numerous benefits including: reduction in medical errors, simplified integration of device identification with data systems, and facilitation of faster response to adverse events and recalls.

The proposed UDI rule is significantly important because it lays the foundation for standardized medical device serialization and tracking in the U.S. As stated in the proposed rule, potential additional benefits of UDI are increased detection of counterfeit devices and improvement in supply chain visibility. Through deep experience with serialization and traceability, Verify Brand can help medical device manufacturers understand the end-to-end impacts of UDI and serialization - from packaging/labeling and distribution to meeting regulatory requirements and enhancing product authentication.

Verify Brand's VB Enterprise software supports all stated standards in the proposed UDI rule, including:

  • GS1 GTIN and HIBCC HIBC for device identification
  • HL7 SPL data transmission to the GUDID via the VB Enterprise Message Management Service
  • Production Identifier elements: lot/batch, serial number, expiration date, manufacture date

Verify Brand is a recognized leader in developing, deploying and supporting supply chain security and management solutions for manufacturers, high tech and life science companies. Verify Brand's Software-as-a-Service (SaaS) offering provides optimized supply chain visibility through unique product identification (UID) and its related object data to securely manage products, provide valuable information, and analytics throughout the UID life cycle to improve business and government operations. 

About Verify Brand, LLC

Verify Brand started in 2004 and is exclusively focused on enabling serialization and traceability systems for unique identification life-cycle management.  The company's first customer was a medical device division of a Fortune 50 Life Sciences company. Our Software-as-a-Service cloud-based solutions help brand owners address numerous supply chain security and management challenges as well as rapidly emerging regulatory or procurement requirements for serialization and traceability around the world.  Verify Brand services are helping to secure 100s of millions of products with customers across industries, languages, and in over 80 countries around the world.


Nick Thielman
Director, Global Sales and Market Development

This press release was issued through eReleases® Press Release Distribution. For more information, visit  

SOURCE Verify Brand, LLC
Copyright©2012 PR Newswire.
All rights reserved

Related medicine technology :

1. OTC Consumer Brand Loyalty Falters in Wake of Branded Recalls, Change in FSA Law, and Recession - Finds Kline
2. U.S. Physician Survey: Stents by Brand, Length, Diameter, Type and Coating 2012
3. Ancor and Merit acquire Uplift Technologies for Carex Health Brands
4. Education, Reimbursement Options are Key Components of Effective Pharmaceutical Brand Websites
5. Forbes Names Pharmalot, a UBM Canon Pharmaceutical Media Group Brand, as a Top Social Media Influencer
6. Lilly Expands Strategic Partnership with Chinese Manufacturer Novast to Serve Chinese Patients with High-Quality Branded Generic Medicines
7. Cannabis Science Gets Set to Release "Phytiva" Its Newest Brand of Over-the-Counter Skin and Nutraceutical Product Lines Through its Newest Venture Phytiva Pharmaceuticals Inc.
8. Dave Zitnak Of Upsher-Smith Laboratories Named Branded Representative Of The Year By McKesson Corporation
9. Perrigo Announces FDA Final Approval and Launch of Store Brand OTC Lansoprazole 15mg Capsules
10. eCardio Supports the Carolinas HealthCare Foundation Through Grant for Heart Of A Champion Day
11. Ventana Supports World Patient Safety Day, July 25
Post Your Comments:
(Date:11/24/2015)... CHICAGO , Nov. 24, 2015  Figure 1, ... view and share medical cases, has launched a new ... of the web version allows radiologists, who work primarily ... workstation. To further engage with its radiologist user base, ... Society of North America (RSNA) ...
(Date:11/24/2015)... , Nov. 24, 2015 Teledyne DALSA , ... image sensing technology, will introduce its CMOS X-Ray detector ... , November 29 to December 3, at McCormick Place in ... detectors for diagnostic and interventional imaging will be on display ... family of advanced CMOS X-Ray detectors is the industry ...
(Date:11/24/2015)... Nov. 24, 2015  NuShield, Inc., an industry leader in LCD screen protection and glare-elimination technology, ... technology as part of their patient monitoring or electronic documentation system. ... ... ... A study in 2013 ...
Breaking Medicine Technology:
(Date:11/24/2015)... ... November 24, 2015 , ... ThirdLove, the fast-growing bra company ... early, offering 40% off select bras and underwear styles, now through Saturday, November ... fit technology and the latest fashion, quickly becoming the next generation of luxury ...
(Date:11/24/2015)... , ... November 24, 2015 , ... ... leaders when it comes to several aspects of orthopedic care. They have received ... orthopedic surgeries and general orthopedic care. , Becker's Hospital Review selected hospitals ...
(Date:11/24/2015)... Berkeley, California (PRWEB) , ... November 24, 2015 ... ... Brillouin Energy's LENR HHT Bolier Reactor System. Brillouin is the developer of renewable ... on controlled low energy nuclear reactions (“LENR”), announced today that its WET™ and ...
(Date:11/24/2015)... VA (PRWEB) , ... November 24, 2015 , ... ... people across the United States to support their local poison centers through donations ... designated as #GivingTuesday: calls it “a day that inspires people to collaborate ...
(Date:11/24/2015)... ... November 24, 2015 , ... Aided by seed funding from the Ron ... designed to yield insights into how to detect and treat pancreatic cancer (PC). ... from small, non-coding RNA molecules (ncRNA), genetic material that is present in the blood ...
Breaking Medicine News(10 mins):