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Veeva Systems Announces Dramatic Growth in Europe
Date:5/15/2012

llas Pharma Europe.

Actelion's Head of Global Commercial Excellence, Christoph Schmidt, PhD added, "Our search for a single, global CRM solution was driven by today's increasingly challenging business environment. In order to compete, we need the tools that will enable us to gain a better understanding of our customer's needs and be more responsive. Veeva offered industry-specific functionality for all different user groups - from key opinion leader managers to key account execs and field reps - around the world, all integrated within a single solution."

Product Enhancements for Region-to-Region Support

Veeva's success in Europe and elsewhere around the world is due in part to an industry-specific product that is designed to easily meet regional and local needs. Most notably in Europe, Veeva has integrated unique order management and data connector tools into the product. Veeva CRM now includes online and offline order management capabilities such as pricing optimisation engines and other point-of-sale tools to enable European sales reps to place orders directly from pharmacists during the call even without an internet connection. Also, Veeva CRM's pre-built HCP data connector tool accelerates customers' ability to integrate with any of the top physician data providers. Thanks to multitenant cloud technology, Veeva CRM's data connector makes it easy to add new or switch data sources using just straightforward point-and-click design.

Veeva iRep Bolsters Global iPad Growth

Available in 20+ languages, Veeva iRep is the first system to combine CRM with comprehensive Closed Loop Marketing (CLM) on the iPad. Veeva iRep has become the industry's choice on the iPad with the largest installed base both in Europe and worldwide, according to recent numbers.

"We recognised iRep's closed-loop marketing functions and the iPad device's beautiful presentation of multi-media content would support more interactive customer engagements. With i
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SOURCE Veeva Systems
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