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VUCA Health Announces Rapid Adoption of its MedsOnCue Digital Patient Engagement Solution Supporting Health Literacy by Innovative Pharmacies across 19 States

LAKE MARY, Fla., May 28, 2013 /PRNewswire/ -- VUCA Health ( announced today that, in fewer than four weeks, pharmacies in 19 states have deployed its MedsOnCue solution to improve patient engagement in medication use and to strengthen customer relationships. It is just one of several key milestones achieved recently by the start-up company, which provides pharmacies with on-demand prescription-specific videos and supports the trusted relationships between pharmacists, patients and their caregivers.

"The immediate interest we have received from retail pharmacies nationwide demonstrates that pharmacists recognize the value of the depth of content this new digital experience adds to the traditional printed medication information they send home with patients," said Kim Russo , Pharm.D., BCPS, Chief Clinical Officer, VUCA Health. "Particularly meaningful is that this enhanced educational experience is provided within the trusted ecosystem of their pharmacy. The patient and their loved ones can quickly and conveniently review videos about their medication, when and where they need it. They also have instantaneous access to other content that supports their smart and safe medication use." 

Available in pharmacies across the country, MedsOnCue utilizes QR codes printed on prescription labels, SMS text messaging and email to deliver on-demand prescription-specific videos designed to engage and educate patients. VUCA Health's core product, MedsOnCue also includes three customizable services designed to reinforce patient relationships and cultivate brand loyalty:  Connect Me, providing "click-to-call" access to client-designated pharmacies or call centers; Remind Me for streamlined registration with the pharmacy's or healthcare organization's medication alert and reminder program; and Inform Me, providing on-demand access to additional prescription information and health or wellness resources.

Achieving a presence in 19 states is just the most recent milestone achieved by VUCA Health. The company recently announced it has teamed up with Rx30 (, the leader in independent pharmacy management software, to distribute the MedsOnCue solution to its client base of thousands of community pharmacies. It also unveiled an Advisory Board made up of leaders in the retail pharmacy, clinical analytics and pharmaceutical fields who will guide future growth.

Based on current adoption rates and feedback from the industry, VUCA Health is on track to be present in retail pharmacies nationwide by the end of 2013.

"It is a level of growth that supports our exploration of new products and services to meet the expanding needs of our core pharmacy customers and broader related healthcare segments," said VUCA Health Chief Strategy Officer Debra Fields . "Currently, we are expanding our library of 2,000 videos to include hundreds of new videos designed specifically for specialty pharmacies, a market segment with unique patient education needs and challenges that MedsOnCue is ideally suited to address."

To learn more about VUCA Health go online to or visit the company at Booth #6 at the Pharmacy Quality Alliance (PQA) Annual Meeting, taking place May 28-30 in Washington, DC.

About VUCA Health
Based in Lake Mary, Fla., VUCA Health ( provides a gateway to patient engagement that serves as an on-demand extension of pharmacists and other healthcare providers. The company's MedsOnCue solution leverages advanced mobile, web and on-demand video and communication technologies to deliver trusted patient information that enhances the medication use process. It offers a convenient and cost-effective way for clients to provide on-demand patient medication information and strengthen customer connections with video briefings, web messaging, reminders and alerts and a host of other customizable services that extend and enhance the patient relationship.

Media Contact:
Liz Roop
(813) 902-3578


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