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VUCA Health Announces Rapid Adoption of its MedsOnCue Digital Patient Engagement Solution Supporting Health Literacy by Innovative Pharmacies across 19 States
Date:5/28/2013

LAKE MARY, Fla., May 28, 2013 /PRNewswire/ -- VUCA Health (www.vucahealth.com) announced today that, in fewer than four weeks, pharmacies in 19 states have deployed its MedsOnCue solution to improve patient engagement in medication use and to strengthen customer relationships. It is just one of several key milestones achieved recently by the start-up company, which provides pharmacies with on-demand prescription-specific videos and supports the trusted relationships between pharmacists, patients and their caregivers.

"The immediate interest we have received from retail pharmacies nationwide demonstrates that pharmacists recognize the value of the depth of content this new digital experience adds to the traditional printed medication information they send home with patients," said Kim Russo , Pharm.D., BCPS, Chief Clinical Officer, VUCA Health. "Particularly meaningful is that this enhanced educational experience is provided within the trusted ecosystem of their pharmacy. The patient and their loved ones can quickly and conveniently review videos about their medication, when and where they need it. They also have instantaneous access to other content that supports their smart and safe medication use." 

Available in pharmacies across the country, MedsOnCue utilizes QR codes printed on prescription labels, SMS text messaging and email to deliver on-demand prescription-specific videos designed to engage and educate patients. VUCA Health's core product, MedsOnCue also includes three customizable services designed to reinforce patient relationships and cultivate brand loyalty:  Connect Me, providing "click-to-call" access to client-designated pharmacies or call centers; Remind Me for streamlined registration with the pharmacy's or healthcare organization's medication alert and reminder program; and Inform Me, providing on-demand access to addit
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