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VISINE® Brings Fast, Lasting Comfort to Tired, Overworked Eyes
Date:6/1/2010

MORRIS PLAINS, N.J., June 1 /PRNewswire/ -- When there's no escaping the common causes of tired eyes and there's no time for distractions, there's VISINE® Tired Eye Relief to quickly cool, soothe and revive overworked, tired eyes.  

VISINE® Tired Eye Relief features the exclusive HYDROBLEND™ Formula, which acts like natural tears to provide long-lasting moisturization for up to ten hours of comfort and protection against further irritation.  HYDROBLEND™ Formula is currently available in a range of VISINE® products.

When life is more boardroom than bedroom, tired eyes can leave people feeling out of sorts.  46% of adults in a national survey* reported feeling uncomfortable when they had tired eyes and 39% said they felt unproductive.  They also reported feeling annoyed (19%) and distracted (18%).  

Not surprisingly, lack of sleep was cited by nearly 8-in-10 adults as the culprit behind having tired eyes.  However, almost half (47%) of those polled attributed their tired eyes to too much time in front of the computer and 35% attributed them to too much time watching TV.  

Whether it's burning the midnight oil at work or just staying up too late watching your favorite movie or playing video games, VISINE® Tired Eye Relief relieves the burning, irritation and dryness of tired eyes.

VISINE® Tired Eye Relief ($7.99 for 1/2 FL OZ) is available nationwide now at food, drug and mass merchandisers.  

About VISINE®

VISINE® – the #1 most trusted eye drop brand – has an arsenal of eye care products that provide relief of redness as well as irritation due to dryness, fatigue, seasonal allergies and more so you can see the world with clear, comfortable eyes.  Whether at home, at work or at play, brighten your world with VISINE® and see the difference a drop can make.

*Wakefield Research Visine® Omnibus Survey, March 24April 5, 2010.  


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