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VELOCITY Broadcasting Injects ROI into Pharmaceutical Sector by Engaging Medical Professionals with Experiential High-Definition Broadcast Events
Date:1/11/2010

keting model enables pharmaceutical companies to leverage unmatched peer-to-peer impact by presenting a nationwide or global message by a panel of key opinion leaders to thousands of medical professionals all at once. Live broadcasts originate from VELOCITY High-Definition studios in Pittsburgh and are delivered via encrypted High-Definition satellite to the advanced viewing environments of VELOCITY HD Digital Suites at popular restaurants, clubs and hotels worldwide.

VELOCITY broadcasts live, invitation-only HD programming to worldwide audiences at select Morton's The Steakhouse, Maggiano's Little Italy and ClubCorp locations, where VELOCITY HD Digital Suites are equipped with 1080i digital HD projection systems, 11-foot 16:9 screens and 11 high-fidelity speakers featuring 7.2 theater-quality surround sound.

Providing an additional dimension in audience insight, interactivity and engagement, VELOCITY also offers broadcast clients The Mind Over Matter(SM) Business Intelligence Suite. Powered by an array of audience response tools and technology, Mind Over Matter enables broadcast clients to tap directly into the mindset of the audience, while also empowering audiences to question the experts live on the air. By offering a portal into the attitudes, opinions and knowledge of viewers around the world, this powerful technology offers VELOCITY Broadcast clients measured results, real-time business intelligence and rapid return on investment.

"VELOCITY Broadcasting is the ideal solution for presenting educational and innovative programming to medical professionals," Elias added. "Our high-profile broadcast clients from the pharmaceutical and medical device sector understand the need for advanced immersive marketing, as well as the unprecedented ROI that private broadcasting consistently yields."

For more information about VELOCITY Broadcasting, visit

SOURCE VELOCITY Broadcasting
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