Navigation Links
VELOCITY Broadcasting Injects ROI into Pharmaceutical Sector by Engaging Medical Professionals with Experiential High-Definition Broadcast Events

PITTSBURGH, Jan. 11 /PRNewswire/ -- Pittsburgh-based VELOCITY Broadcasting®, the largest global, private High-Definition broadcasting network, has engineered a revolutionary solution for delivering interactive, customized medical programming for world-renowned pharmaceutical and medical device companies. Broadcast clients have included Nobel BioCare, Medtronic, AstraZeneca, Novartis, Shire, Schering-Plough, Bristol-Myers Squib, Cardiovascular Research Foundation and Novo Nordisk.

(Logo: )

"Innovative pharmaceutical companies and key opinion leaders (KOL's) now have the opportunity to introduce new clinical data, roll out next-generation products, and demonstrate cutting-edge procedures to a nationwide audience of their peers all in one evening with an immersive and interactive custom HD television program. Time to market is reduced from months to hours and return on investment sky rockets. This accelerates the innovation curve that has a dramatic impact on the ultimate end user - in this case the patient," said Philip Elias, president and CEO of VELOCITY Broadcasting. "Broadcast events produced by VELOCITY provide targeted access to medical professionals worldwide without the lost time and unnecessary costs associated with the traditional sales cycle, and VELOCITY virtually eliminates the massive carbon footprint generated by extensive travel."

VELOCITY'S precision marketing model enables pharmaceutical companies to leverage unmatched peer-to-peer impact by presenting a nationwide or global message by a panel of key opinion leaders to thousands of medical professionals all at once. Live broadcasts originate from VELOCITY High-Definition studios in Pittsburgh and are delivered via encrypted High-Definition satellite to the advanced viewing environments of VELOCITY HD Digital Suites at popular restaurants, clubs and hotels worldwide.

VELOCITY broadcasts live, invitation-only HD programming to worldwide audiences at select Morton's The Steakhouse, Maggiano's Little Italy and ClubCorp locations, where VELOCITY HD Digital Suites are equipped with 1080i digital HD projection systems, 11-foot 16:9 screens and 11 high-fidelity speakers featuring 7.2 theater-quality surround sound.

Providing an additional dimension in audience insight, interactivity and engagement, VELOCITY also offers broadcast clients The Mind Over Matter(SM) Business Intelligence Suite. Powered by an array of audience response tools and technology, Mind Over Matter enables broadcast clients to tap directly into the mindset of the audience, while also empowering audiences to question the experts live on the air. By offering a portal into the attitudes, opinions and knowledge of viewers around the world, this powerful technology offers VELOCITY Broadcast clients measured results, real-time business intelligence and rapid return on investment.

"VELOCITY Broadcasting is the ideal solution for presenting educational and innovative programming to medical professionals," Elias added. "Our high-profile broadcast clients from the pharmaceutical and medical device sector understand the need for advanced immersive marketing, as well as the unprecedented ROI that private broadcasting consistently yields."

For more information about VELOCITY Broadcasting, visit

About VELOCITY Broadcasting

VELOCITY Broadcasting is the largest global, private High-Definition broadcasting network, and specializes in producing and delivering custom television programming live via satellite to invitation-only audiences at VELOCITY HD Digital Suites located in private clubs, restaurants and hotels in the top 200 markets across the world. Since 2005, VELOCITY has produced powerful HD broadcasts that have reached more than 140,000 key decision-makers with critical information across a wide range of topics while eliminating more than a half a billion pounds of climate-changing gases caused by air travel. For more information, visit

    Jennifer Schmitt




Copyright©2010 PR Newswire.
All rights reserved

Related medicine technology :

1. VELOCITY Broadcasting Appoints Senior Director of Strategic Business Development
2. Sun Pharmaceutical Sends Letter to Directors of Taro
3. KV Pharmaceutical Amends Agreement to Secure Rights to Gestiva(TM)
4. Elite Pharma Insiders to Reveal Key Survival Strategies for Pharmaceutical Industry in 2010
5. Raptor Pharmaceutical Corp. Announces Publication of Results from Phase 2a Trial of DR Cysteamine for Treatment of Cystinosis
6. Jazz Pharmaceuticals to Present at 2010 J.P. Morgan Healthcare Conference
7. Cephalon Executive Vice President of Worldwide Pharmaceutical Operations Robert Roche to Resign Position
8. Vion Pharmaceuticals Announces FDA Conclusion
9. VIA Pharmaceuticals Receives Delisting Notification From NASDAQ
10. Raptor Pharmaceutical Corp. Announces Closing of $7.5 Million Registered Direct Offering
11. Lilly, Kowa and Kowa Pharmaceuticals America Announce Co-Promotion and Licensing Agreement
Post Your Comments:
(Date:11/24/2015)... Avery Biomedical Devices (ABD), manufacturer of the ... appointment of Anders Jonzon , MD; Ph.D. as ... Dr. Jonzon is a Physiologist and consultant ... University, Uppsala and Children,s Hospital, Karolinska, Stockholm, ... at the Cardiovascular Institute (UCSF). His research has covered ...
(Date:11/24/2015)... LAUSANNE and BERN, Switzerland ... SA, the ARTORG Center for Biomedical Engineering Research of ... and the Division of Endocrinology, Diabetes and Clinical Nutrition ... announce the start of an exclusive collaboration to develop ... control algorithm for the personalised delivery of insulin for ...
(Date:11/24/2015)... Diplomat Pharmacy, Inc. (NYSE: DPLO) announced today that ... Education and Human Resources will be presenting in the upcoming ... Plan Strategies for a Dynamic Market" on Dec. 1, 2015. ... consultant with the Cambridge Advisory Group, where she leads their ... The webinar will discuss the rapid growth of oral oncolytics, ...
Breaking Medicine Technology:
(Date:11/24/2015)... (PRWEB) , ... November 24, 2015 , ... Dr. Rodney E. Willey , has ... new venture, Koala Center for Sleep Disorders, provides treatment for snoring and sleep apnea ... have opened a Koala Center for Sleep Disorders in the US, one of four in ...
(Date:11/24/2015)... ... November 24, 2015 , ... ... and Healthy Aging Program have announced their endorsement of the Medical Fitness ... Health Fitness is proud to have the MFN as one of our endorsed ...
(Date:11/24/2015)... , ... November 24, 2015 , ... Autism Speaks, the ... global movement driven by social media and the generosity of people around the world. ... their social media networks to give – and share the personal stories behind those ...
(Date:11/24/2015)... Miami, FL (PRWEB) , ... November 24, 2015 ... ... manufacturer and engineer of patented products, announces Innovative Blending, a household invention that ... go. , "The Juice & Smoothie Bars market is worth $2 billion," says ...
(Date:11/24/2015)... ... November 24, 2015 , ... Robert Yeager CEO of PharmMD, has ... past year there have been multiple breakthroughs and challenges as healthcare reform moves out ... enabled their customers and partners to stay ahead of the curve by breaking down ...
Breaking Medicine News(10 mins):