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Utilizing Marketing Innovations to Engage with Customer Groups that are Key to the Pharmaceutical Industry

CHAPEL HILL, N.C., Jan. 20, 2012 /PRNewswire/ -- As the pace of external communications and workplace responsibilities has escalated, it has become challenging for the biopharma industry to consistently reach its core customer groups with marketing messages.

Consumers, key opinion leaders, payers and healthcare professionals represent key constituents that pharmaceutical and biotech companies reach out to with marketing messages about their products.

To overcome challenges in reaching pharmaceutical customers today, savvy bio-pharmaceutical company leaders must embrace innovation in their marketing programs. A new study from leading pharmaceutical consulting firm Best Practices, LLC identifies how organizations utilize innovative practices to improve marketing across all key customer groups.

"Best Practices in Advancing Customer Marketing: Innovations in Engaging and Communicating with Health Care Providers, Patients, Payers and KOLs" provides insights to help marketing groups develop innovative approaches and solutions to help drive organizational success. This study will help marketers understand and maximize opportunities in:

  • Where and how customers receive information
  • Where and how customers will receive information in the future
  • How to best engage and interact with customers now and in the future

The 63-page study identifies the organizational structures, roles, processes and mechanisms that biopharmaceutical companies have in place (or have in development) to promote and enable innovation and excellence in Customer Marketing. Leaders of marketing organizations can use this report to create alternative marketing approaches to maximize company and product exposure and brand retention with customers.

The study is based on survey responses from 35 biopharmaceutical and medical device companies as well as six executive interviews with marketing leaders. The study presents the activities these groups are responsible for as well at the average FTEs allocated to each activity. To learn more about this report, download a complimentary report excerpt at

For related research, visit our Best Practices, LLC Web site at

Best Practices, LLC is a leading benchmarking, consulting and advisory services firm serving biopharmaceutical and medical device companies worldwide. Best Practices, LLC's clients include all the top 10 and 48 of the top 50 global healthcare companies. The firm conducts primary research and consulting using its comprehensive proprietary benchmarking tools and analysis. The operational insights, findings and analysis form the basis for our Benchmarking Reports, databases and advisory services to support executives in commercial and R&D operations. For more information about Best Practices, LLC visit our Web site at



SOURCE Best Practices, LLC
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