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Utilizing Marketing Innovations to Engage with Customer Groups that are Key to the Pharmaceutical Industry
Date:1/20/2012

CHAPEL HILL, N.C., Jan. 20, 2012 /PRNewswire/ -- As the pace of external communications and workplace responsibilities has escalated, it has become challenging for the biopharma industry to consistently reach its core customer groups with marketing messages.

Consumers, key opinion leaders, payers and healthcare professionals represent key constituents that pharmaceutical and biotech companies reach out to with marketing messages about their products.

To overcome challenges in reaching pharmaceutical customers today, savvy bio-pharmaceutical company leaders must embrace innovation in their marketing programs. A new study from leading pharmaceutical consulting firm Best Practices, LLC identifies how organizations utilize innovative practices to improve marketing across all key customer groups.

"Best Practices in Advancing Customer Marketing: Innovations in Engaging and Communicating with Health Care Providers, Patients, Payers and KOLs" provides insights to help marketing groups develop innovative approaches and solutions to help drive organizational success. This study will help marketers understand and maximize opportunities in:

  • Where and how customers receive information
  • Where and how customers will receive information in the future
  • How to best engage and interact with customers now and in the future


The 63-page study identifies the organizational structures, roles, processes and mechanisms that biopharmaceutical companies have in place (or have in development) to promote and enable innovation and excellence in Customer Marketing. Leaders of marketing organizations can use this report to create alternative marketing approaches to maximize company and product exposure and brand retention with customers.

The study is based on survey responses from 35 biopharmaceutical and medical device companie
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SOURCE Best Practices, LLC
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