Navigation Links
Understanding Payer Decision-Making is Key for Future Growth in Pharmaceutical Industry

CHAPEL HILL, N.C., June 26, 2015 /PRNewswire/ -- The U.S. Supreme Court's ruling this week in support of the Affordable Care Act was good news for the health insurance industry. If the court had ruled against the government, insurers were at risk of losing millions of customers.

Instead, payers will continue to grow as the number of insured Americans increases. For the pharmaceutical industry, this means more of its top-line growth will flow from payers and it will be critical for organizations to understand not only the different payer segments but also what drives payer decision-making.

To help pharma leaders navigate this new landscape, research and consulting leader Best Practices, LLC conducted a research project to identify what market research approaches are most effective and innovative for understanding payer needs and decision-making. The wide-ranging study also identifies what market research approaches are most effective for understanding payer contracting activities & timing as well as formulary activities & timing.

The 95-page study, "Increasing Market Access through Innovative Payer Market Research: Assessing New Tools & Technologies to Gain Insight into Payer Decision Making," includes more than 200 metrics and 20+ narratives from payer research leaders.

Some of the questions addressed in this study include:

  • What research techniques work best during different product lifecycle stages to ensure national, regional and government payer access for therapies?
  • What drives national, regional and government payer decisions?
  • What drives the decision-making of Accountable Care Organizations and Integrated Delivery Networks?
  • How are companies communicating and coordinating payer research efforts?
  • What are resource and investment levels for payer-focused research?

Thirty-eight payer research leaders participated in this study. More than half of the participants represent pharma or biotech companies, and another quarter come from medical device companies. Five selected participants were interviewed to add qualitative depth to the study.

Among the insights uncovered in the study was that payer landscape research is well used and highly valued:

  • Up to 86% use payer landscape research tactics to understand payer decision making
  • Value-proposition testing with payers is the most heavily used and most effective tactic
  • Mock P&T committees are used to explore parameters that could change payer thinking

To learn more about this report, download a complimentary report excerpt at

For more information on other recent primary research studies, contact us at 919.403.0251. For related research, visit our Best Practices, LLC Web site at


Best Practices, LLC is a leading benchmarking, consulting and advisory services firm serving biopharmaceutical and medical device companies worldwide. Best Practices, LLC's clients include all the top 10 and 48 of the top 50 global healthcare companies. The firm conducts primary research and consulting using its comprehensive proprietary benchmarking tools and analysis. The operational insights, findings and analysis form the basis for our Benchmarking Reports, databases and advisory services to support executives in commercial and R&D operations.

SOURCE Best Practices, LLC
Copyright©2015 PR Newswire.
All rights reserved

Related medicine technology :

1. Breakthrough Method for Lipid Analysis in Fecal Material Developed; New Understanding of Diseases/Disorders Related to Gut Function Possible
2. Poor Physician Understanding of Drug-Coated-Balloon Mechanics Affects Perceived Effectiveness and Limits Adoption in Peripheral Vascular Treatment
3. Global Biopharma Mergers & Acquisition and Deal Making Report 2013: Understanding the Latest Trends to Optimize Future Strategy
4. Consumer Marketing Research Innovation: Assessing New Tools for Understanding and Communicating with Consumers
5. West to Co-present Research Findings on Understanding the Patient Journey through the Phases of a Chronic Disease
6. Study Assesses New Tools, Technologies, and Approaches for Understanding and Communicating with Consumers
7. Caris Life Sciences Collaborates with GenoSpace to Enhance Data Mining Capabilities to Advance the Molecular Understanding of Cancer
8. McNeil Consumer Health Hosts Symposium at PAINWeek to Improve Understanding of Over-the-Counter (OTC) Analgesics as Complexities in Patient Care Increase
9. ABPI and OBN announce Memorandum of Understanding
10. Study Uncovers New Tools and Techniques for Understanding Consumer Decision Making
11. Caris Life Sciences Multiplatform Tumor Profiling Enhances Understanding of Molecular Drivers and Treatment Selection in Uterine Carcinomas
Post Your Comments:
(Date:9/18/2017)... Sept. 18, 2017 EpiVax, Inc. ... bioinformatics and immune engineering, today announced a ... A (H7N9) vaccine. ... seasonal influenza and presents a challenge for ... exposure to be effective. Using state-of-the-art bioinformatics and ...
(Date:9/12/2017)... NEW YORK , Sept. 12, 2017   EcoVadis , ... supply chains, has published the first annual edition of its Global CSR ... than 20,400 companies evaluated by EcoVadis, based on Scorecard Ratings that analyzed ... ... & Performance Index ...
(Date:9/12/2017)... Sept. 12, 2017  ValGenesis Inc., the global ... is pleased to announce the appointment of Dr. ... its Board of Directors and Chairman of Advisory ... life science companies to manage their entire validation ... paper in this process. Furthermore, ValGenesis VLMS enables ...
Breaking Medicine Technology:
(Date:10/12/2017)... ... ... Leading pediatric oncology experts at Children’s National Health System will join ... International Society of Paediatric Oncology (SIOP) Oct. 12-15. Chaired by Jeffrey Dome, ... at Children’s National, and Stephen P. Hunger, M.D., Chief of the Division of ...
(Date:10/12/2017)... Mich. (PRWEB) , ... October 12, 2017 , ... ... has been named one of Michigan’s 2017 Best and Brightest in Wellness® by ... Brightest in Wellness® awards program on Friday, Oct. 20 from 7:30 a.m. to ...
(Date:10/12/2017)... ... October 12, 2017 , ... In the ... a year. In some states—like New York, New Jersey, Massachusetts, Texas, Virginia, Connecticut, ... retirement havens have extremely low property-tax rates, which contributes to the relatively lower ...
(Date:10/12/2017)... ... October 12, 2017 , ... Farm Forward ... and other leading institutions in announcing the launch of the Leadership Circle ... way animals are raised for food. , Founding members of the Leadership Circle ...
(Date:10/12/2017)... ... October 12, 2017 , ... Nvision Biomedical Technologies ... with the addition of industry sales leader, Thomas (Tom) Slott, as Senior Vice ... distribution and sales network, direct the efforts of the surgical sales teams, manage ...
Breaking Medicine News(10 mins):