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Un'azienda farmaceutica globale rafforza la compliance adottando Vault PromoMats e Veeva CRM
Date:5/27/2013

PLEASANTON, California, May 28, 2013 /PRNewswire/ --

Questa soluzione riduce gli errori e velocizza l'approvazione, la distribuzione e la ricerca del materiale promozionale

Le informazioni sui farmaci cambiano frequentemente e l'impossibilità di gestire in modo efficace i contenuti sottoposti a normativa, oltre a mantenere il passo con le modifiche apportate ai materiali promozionali, aumenta il rischio di non conformità delle aziende farmaceutiche di tutto il mondo. Al fine di rafforzare la propria strategia di marketing e sveltire la diffusione su campo di materiale approvato, un'azienda farmaceutica, operativa in tutto il mondo, si è rivolta a Veeva Systems per utilizzare Vault PromoMats, l'unica soluzione basata su cloud completamente dedicata alla gestione di contenuti promozionali nel settore delle scienze biologiche. Vault PromoMats velocizza l'approvazione, la distribuzione e la ricerca di materiale commerciale e permette alle aziende di capitalizzare il vantaggio unico dell'integrazione senza discontinuità con Veeva CRM, in modo da poter distribuire facilmente materiali ai propri rappresentanti.

     (Logo: http://photos.prnewswire.com/prnh/20120425/527164)

In solo otto settimane, questa azienda farmaceutica operativa a livello mondiale, è diventata attiva su Vault PromoMats. La sua strategia prevede la capacità di distribuire e recuperare contenuti, con un solo clic, in iRep, la soluzione CRM e closed-loop marketing (CLM) di Veeva per iPad Apple. L'azienda ha implementato tale soluzione per sostenere la completa revisione dei materiali standard in ambito medico, legale e normativo. Si tratta di 5 tipi di documenti, 16 sottotipi e 48 classificazioni complessive per tutti gli utenti della sede centrale e, in aggiunta, per più di 30 utenti esterni. Nel corso di quest'anno, l'azienda intende anche estendere la soluzione a tutte le restan
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SOURCE Veeva Systems
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