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US HIFU Acquires European Distribution Rights of the Sonablate® 500 Medical Device and Ownership of the Sonatherm® 600 Medical Device
Date:5/28/2010

er is a minimally invasive, targeted approach to treating the disease with precision-focused ultrasound energy that, when delivered, raises the temperature of the tissue in a matter of seconds, resulting in its destruction. The tissue throughout the prostate is ablated while structures outside the gland remain unharmed.

Members of US HIFU's management team are making preparations for a European road show whereby they will showcase the innovative feature upgrades to the Sonablate by giving a then-versus-now comparison. The team will also strategize with clinicians to tailor flexible, market-specific roll-out plans.

"We are confident that this initial push will have a big impact considering that much of the European user base has been exposed exclusively to older Sonablate technology, and we have made a number of technical upgrades," said Puckett. "We also want to convey to the European clinical community our commitment to substantially increase the monetary and human resources dedicated to physician training, patient education, technician support and data collection through our International HIFU Registry."

UK HIFU, one of US HIFU's subsidiaries, will conduct day-to-day European operations. The first European headquarters will be in the UK, with a satellite office in Berlin scheduled to open over the next three months. In collaboration with UK HIFU employees, US HIFU staff will launch and continue to conduct business operations in Europe to guarantee rapid proliferation of the technology and physician training.

"This transaction brings Sonablate manufacturing and research and development together again under one roof—Focus Surgery—allowing for increased efficiency operationally and an expansion of our HIFU product portfolio," said Puckett.


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SOURCE USHIFU, LLC
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