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US Direct-To-Consumer (DTC) Advertising in Pharmaceuticals Industry
Date:11/8/2011

s Letter to Sepracor for Lunesta TV Ad 76

DDMAC Issues Letter for Eisai's Aricept TV Advertisements 76

FDA Hands Out Letter for Bayer's New Approach to Promote Mirena® 76

FDA Issues Letter to Eli Lilly for Violative Cymbalta Ads 76

FDA Issues Warning Letter to Amgen for Sensipar Brochure 77

FDA Shoots Warning Letter to Bayer for Yaz DTC Advertisements 77

13. FOCUS ON SELECT LEADING PHARMACEUTICAL DTC ADVERTISERS IN THE US 78

Abbott Labs (US) 78

Allergan, Inc. (US) 78

Amgen, Inc. (US) 79

AstraZeneca Plc. (US) 79

Bayer Healthcare Pharmaceuticals Inc. (US) 80

Boehringer Ingelheim GmbH (Germany) 80

Bristol-Myers Squibb Company (US) 80

Eli Lilly and Company (US) 81

F. Hoffmann-La Roche Ltd. (Switzerland) 81

GlaxoSmithKline Plc. (UK) 82

Merck & Co., Inc. (US) 82

Novartis International AG (Switzerland) 83

Otsuka America Pharmaceutical, Inc. (US) 83

Pfizer, Inc. (US) 84

sanofi-aventis (US) 84

14. MARKET ANALYTICS 86

Table 12: The US Recent Past, Current, and Future Analysis for

Direct-to-Consumer (DTC) Advertising in Pharmaceuticals by

Media Channel - Internet Advertising, Print Media, Television,

and Other Media Channel Independently Analyzed with Annual

Spending Figures in US$ Million for Years 2009 through 2017

(includes corresponding Graph/Chart) 86

Table 13: The US Historic Review for Direct-to-Consumer (DTC)

Advertising in Pharmaceuticals by Media Channel - Internet

Advertising, Print Media, Television, and Other Media Channel

Independently Analyzed with Annual Spending Figures in US$

Million for Years 2003 through 2008 (includes corresponding

Graph/Chart) 87

Table 14: The US 15-Year Perspective for Direct-to-Consumer

(DTC) Advertising in Pharmaceuticals by Media Channel -

Percentage Breakdown of Dollar S
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SOURCE Reportlinker
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