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US Direct-To-Consumer (DTC) Advertising in Pharmaceuticals Industry

to Study Inclusion of Quantitative Details in DTC

Advertisements 52

FDA Launches 'Bad Ad Program', Industry Vents Concerns 52

FDA in Action Mode Amid Wide Concerns; Number of FDA Warning

Letters Rise 52

Warning Letters Issued by DDMAC in 2011 53

Warning Letters Issued by DDMAC in 2010 54

Warning Letters Issued by DDMAC in 2009 55


New Zealand 58

DTC Advertising Regulations in New Zealand - An Overview 58

Industry Self Regulation on DTC - A Major Driver 58

DTC Regulation in the New Zealand Versus the US 59

A Brief Comparison of Regulatory Requirements on Content in

DTC Advertising in the US and New Zealand 59

The Road Ahead for DTC Advertising in New Zealand 59

Australia 60

Earlier Reviews Fail to Approve DTC Advertising in the Country 60

The Therapeutic Products Authority 60

Canada 61

Canadian Pharmaceutical Ad Spending - A Historic Perspective 61

Table 9: Leading Canadian Pharmaceutical Brands by

Advertising Spending: 2001-2006 (includes corresponding

Graph/Chart) 61

Table 10: DTC Pharmaceutical Ad Spending in Canada by Media

Channel (2004-2006): Spending in US$ Million for TV & Radio,

Print Media, and Outdoor Media (includes corresponding

Graph/Chart) 62

Policy Revisions Pave Way for Partiasl Relaxation of DTC Laws 62

The Unique Stature of Canadian Policy on DTC Advertising 62

Europe 63

The Present State of Pharmaceutical DTC Advertising in Europe 63

Several Efforts to Allow DTC Advertising in Europe Go in Vain 63

Of late Some Headway Emerges 64

Latest Proposal to Approve Limited DTC Offers Some Hope 65

New Avenues for Communication to Shape Future of DTC 65


An Introduction to Direct-To-Consumer Advertising 66


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