Navigation Links
US Direct-To-Consumer (DTC) Advertising in Pharmaceuticals Industry
Date:11/8/2011

>

Advertisement 38

Vioxx' DTC Advertising Lands Merck into A Legal Tangle 39

Merck Settles Cases Against Vioxx Ad Campaign 39

Botox's Reminder Ads Highlight Regulatory Loopholes 39

Takeda's Disease-Awareness Ads for Gout - Clear and Crisp 40

AstraZeneca's Seroquel XR Ad Lacks the Fizz 40

Lunesta Ad Campaign - A Major Success 41

Gardasil DTC Ad Campaigns - Best Ads, Low Returns 41

7. ISSUES AND CHALLENGES IN DTC ADVERTISING 42

Impact of DTC Advertising on Clinical Care 42

DTCA Offers Valuable Medical Information to Public 42

Effect of DTC on Patient-Physician Communication Remains

Ambiguous 42

Appropriate Candidate Selection - A Key Requirement for DTC 43

DTC Spending Leads to Increase in Drug Prices - A False Notion 43

Table 8: Top Five Selling Drugs in the US and their DTC

Spending: 2007 43

Incremental Revenues Drive DTC Ad Spend 44

Potential Market and Competition, and Not DTC, Determine Drug

Prices 44

DTC Spillover into Canada - A Menace to Regulatory Regime 44

8. REGULATORY LANDSCAPE 45

US Regulations on DTC 45

FDA Categorization of DTC Pharmaceutical Advertising 45

A Historical Perspective of DTC Regulations 45

FDA Guidelines on DTC Print Advertisement of Drugs 46

FDA Guidelines on DTC Broadcast Advertisement of Drugs 46

Distinction Between FDA Regulations on DTC Drug and Device

Advertising 46

FDA's 1997-2004 Review on DTC Leads to Mixed Conclusions 47

Major Historical Developments in the US Legislations and

Regulations on Pharmaceutical Marketing and Advertising 48

FDA Proposes New Rules on Interpretation of Regulations on

Broadcast Ads 49

PhRMA Guiding Principles on DTC Advertising 49

Salient Guidelines for DTC Advertising Delineated by PhRMA 50

PhRMA's Revised Guidelines Invokes Mixed Responses 51

FDA
'/>"/>

SOURCE Reportlinker
Copyright©2010 PR Newswire.
All rights reserved

Page: 1 2 3 4 5 6 7 8 9

Related medicine technology :

1. CAP Leaders Stress Need for Oversight of Direct-to-Consumer and Laboratory Developed Tests
2. Generex Reaches Agreement to Acquire 51% Stake in Global Medical Direct, a Nationwide Durable Medical Equipment and Pharmaceutical Provider Specializing in Direct-to-Consumer Diabetes Supplies
3. STAAR Surgical Launches Second Phase of Visian ICL Direct-to-Consumer Advertising Campaign
4. CellerateRX TV Commercials Begin Airing on Fox News Network via Geraldo at Large and Fox News Sunday Programs, Expanding the Direct-To-Consumer Sales Program
5. JMIR Article by IHLS Authors Discusses Global Public Health Implications of Social Media Direct-to-Consumer Advertising by Illicit Online Pharmacies and Private Entities
6. Reportlinker Adds Direct to Consumer (DTC) Advertising in Pharmaceuticals - Current and Future Market Outlook, Regulatory Landscape and Case Studies
7. Pharmaceutical Direct to Consumer Advertising on The American Law Journal
8. The SCOOTER Store Launches New Advertising Highlighting the Value and Cost Savings From Medicares Power Mobility Benefit
9. Connectyx Announces MedFlash(R) Advertising Contract with SkyMall Inc.
10. Bayer Sues Teva and Barr for False Advertising and Patent Infringement in Connection with Tevas Generic Oral Contraceptive Gianvi™
11. Renowned Healthcare Advertising Agency LLNS Re-Launches With Ideas at the Center
Post Your Comments:
*Name:
*Comment:
*Email:
(Date:5/6/2015)... 2015 Research and Markets ( ... "Asia-Pacific Internal Trauma Fixation Devices Market by ... To 2019" report to their offering. ... is estimated to grow at a CAGR of ... technological advancement, rising incidences of road accidents, increasing ...
(Date:5/6/2015)... GenSpera, Inc. (OTCQB: GNSZ) announced today that the patent ... process in 17 countries and regions, including Europe ... China , Brazil and ... patent application will extend the exclusivity period for GenSpera,s core ... drug candidate, mipsagargin, until 2033. This recent patent ...
(Date:5/6/2015)... Ohio , May 6, 2015 Cardinal ... a 13 percent increase in the company,s quarterly dividend ... quarterly dividend is payable on July 15, 2015 to shareholders of ...    About Cardinal Health Headquartered in ... (NYSE: CAH ) is a $91 billion ...
Breaking Medicine Technology:Asia-Pacific Internal Trauma Fixation Devices (Internal Trauma Fixation Plates, Screws, Rod Wires & Pins, Fusion Nails) Market 2015 2GenSpera Enters National Phase with Patent Application for Injectable Prodrug Formulations 2Cardinal Health Raises Quarterly Dividend 2
... Food and Drug Administration has scheduled the third in ... academics, biotechnology companies, and those unfamiliar with the process ... (Logo:   http://photos.prnewswire.com/prnh/20090824/FDALOGO ) (Logo:   ... with the Drug Information Association, will focus on the ...
... Oct. 13 Highland Capital Management, L.P. ("Highland"), ... billion of assets under management, announced today that ... --  which previously traded as (OTC Bulletin Board: ... transaction and filed documents with the SEC to ...
Cached Medicine Technology:FDA Schedules Third Orphan Drug Workshop for Nov. 4-5, 2010 2Highland Capital Management Announces 100% Ownership of American HomePatient, Completes Successful Public to Private Transition For Leading Provider of Home Respiratory Therapy 2Highland Capital Management Announces 100% Ownership of American HomePatient, Completes Successful Public to Private Transition For Leading Provider of Home Respiratory Therapy 3
(Date:5/6/2015)... Prime Pacific Health Innovations, the ... announce a new series of universal, one-time-use speculum ... footprint while improving treatment efficacy and saving therapists ... the world’s first waste hose designed specifically for ... claims the company’s president, Mr. Delmar Vogel. , ...
(Date:5/6/2015)... May 06, 2015 “ SideChef ” was featured ... look at the latest and coolest applications on the market for ... technology expert, conducted the app review and shared with viewers how ... the day when to be a good navigator people had to ... and now everyone is a master navigator. Well what if people ...
(Date:5/6/2015)... 2015 vcfo, a specialized consulting firm ... operational support to optimize business performance and productivity, announced ... and Michael Scheaffer. Both Lynch and Scheaffer have more ... , “We are delighted to add Jack and ... “Leveraging their background in financial management and leadership, Mike ...
(Date:5/6/2015)... 2015 Healthcare jobs platform, ... launching in mid-February. The company connects hospitals, home-health, and ... experience in the industry. Likewise, job seekers are able ... Kyle Johnson, CTO, unique traffic to the site is ... "Each new job posting brings targeted, interested candidates to ...
(Date:5/6/2015)... 06, 2015 The Alliance for ... regenerative medicine and advanced therapies community, today announced ... offering an in-depth look at sector trends and ... , The report is available online here ... data points, available here . , Using ...
Breaking Medicine News(10 mins):Health News:World’s First Compact Colon Hydrotherapy Speculum Kit 2Health News:World’s First Compact Colon Hydrotherapy Speculum Kit 3Health News:An Application to Guide Users through Recipes Was Featured on NewsWatch Television 2Health News:vcfo Adds Two Senior Executives to Growing Team 2Health News:Job Seekers Turn to JobMedic to Find Healthcare Positions - JobMedic.com Reaches 1,000 User Milestone 2Health News:The Alliance for Regenerative Medicine Releases Quarterly Data Report, Highlighting Key Sector Trends and Metrics in Q1 2015 2Health News:The Alliance for Regenerative Medicine Releases Quarterly Data Report, Highlighting Key Sector Trends and Metrics in Q1 2015 3
... aiding certain patients with the blood cancer , , WEDNESDAY, ... of the once-banned drug thalidomide for patients with myeloma ... as it is to science: Don,t judge results too ... therapy regimens increased the odds of a complete remission, ...
... Counseling for All Combat Veterans, WASHINGTON, July 9 ... in 39 additional,communities across the country where the Department ... 2009., "Community-based Vet Centers -- already in all ... health program," said Dr. James B. Peake,Secretary of Veterans ...
... conditions cause significant decrease in body,s ability to repair ... News) -- Diabetes and being over- or underweight can ... the conclusion of two reports to be presented July ... of Human Reproduction & Embryology, in Barcelona, Spain. , ...
... Inc.,(NYSE and SWX: ZMH) announced today its second quarter ... over the Internet on,Thursday, July 24, 2008, at 8:00 ... will be made available at 7:00 a.m. the,morning of ... be accessed via Zimmer,s Investor Relations,website at http://investor.zimmer.com ...
... the elderly and people without health insurance especially vulnerable, ... Every summer, an estimated 6,200 Americans are hospitalized for ... who were hospitalized died, according to the latest ... Healthcare Research and Quality. , Severe heat exposure, ...
... neighborhoods to advance benefits of selecting Michigan ... July 9 The Associated Food &,Petroleum Dealers (AFPD) ... to make fresh, local produce more readily,available to Metro ... program called "Buy Local, Eat Fresh.", "We have ...
Cached Medicine News:Health News:Thalidomide Continues to Show Benefits Against Myeloma 2Health News:Thalidomide Continues to Show Benefits Against Myeloma 3Health News:VA Vet Centers Coming to 39 Communities 2Health News:Diabetes, Weight Tied to Male Infertility 2Health News:Heat Exposure a Dangerous Summer Threat 2Health News:Select Michigan and Associated Food & Petroleum Dealers Launch 'Buy Local, Eat Fresh' 2Health News:Select Michigan and Associated Food & Petroleum Dealers Launch 'Buy Local, Eat Fresh' 3
... exact enhanced corneal thickness measuring algorithm used ... by the OHTS investigators. The IOP correction ... new backlit LCD character displays OD and ... IOP correction calculation and allows easy visibility ...
The Medmont C100 Colour Vision Tester is an electronic colour vision screening device which is used to rapidly detect red/green colour vision deficiencies. Its high sensitivity provides a positive in...
... E300 Corneal Topographer has applications ... clinical procedures including Radial Keratotomy, ... Contact Lens Fitting. Based on ... the E300 analyses an accurate ...
... The first Open Bore MR ,Siemens has ... 70 cm bore, a very short 125 cm ... create something very revolutionary: Open Bore MR. And ... imaging matrix). A unique Siemens technology, which means ...
Medicine Products: