Navigation Links
US Direct-To-Consumer (DTC) Advertising in Pharmaceuticals Industry
Date:11/8/2011

jor Factors Influencing Success of A DTC Campaign 17

Web and Social Media Crucial for DTC Advertising 18

Digital Media Lures Pharmaceutical Advertisers 18

Mobile Devices - An Interesting New Media Outlet 19

Mobile Marketing Set to Storm Pharmaceutical Industry 19

Mobile Marketing - Not Devoid of Issues 20

Studies Corroborate Concerns Over DTC-Induced Rise in

Healthcare Expenditure 20

Pharma Companies Apprehensive on Future of DTC 20

Proposed DTCA Guidelines to Alleviate Concerns 21

Potential Implications of the Policies 22

4. COMPETITIVE LANDSCAPE 23

Pfizer Reigns DTC Ad Spend Market 23

Table 3: DTC Ad Spending by Major Pharmaceutical Companies

(2008 & 2009): Annual DTC Spending in US$ Million for Pfizer,

AstraZeneca, Eli Lilly, Merck, GlaxoSmithKline, Otsuka,

Boehringer Ingelheim, sanofi-aventis, BMS/Sanofi-Aventis, and

Baye 23

Pfizer Apportions DTC Spending to Old and New Drugs 24

Lipitor - The Leading Brand in DTC Ad Spending 24

Table 4: DTC Ad Spending on Major Pharmaceutical Brands

(2007-2009): Annual DTC Spending in US$ Million for Lipitor,

Abilify, Advair Diskus, Cymbalta, Cialis, Lyrica, Plavix,

Symbicort, Ambien CR, and Crestor (includes corresponding

Graph/Chart) 25

Table 5: DTC Ad Spending on Major Over-the-Counter (OTC)

Brands (2008 & 2009 - A Perspective Builder): Annual Ad

Spending in US$ Million for Zyrtec, Alli, Claritin, Advil,

NyQuil, Aleve, Hydroxycut, SoyJoy, Nicorette, Children's

Tylenol (includes corresponding Graph/Chart) 26

Increasing Competition Leads to Lower DTC Ad Spending 26

5. MARKET TRENDS 27

More Educative Role to Alter Perception on DTC 27

FDA Steps on the Gas as Pressure from Consumer Groups Builds 27

Stringent Regulations to Make DTC More Transparent 27

Smart Phones - A New Age Tool
'/>"/>

SOURCE Reportlinker
Copyright©2010 PR Newswire.
All rights reserved

Page: 1 2 3 4 5 6 7 8 9

Related medicine technology :

1. CAP Leaders Stress Need for Oversight of Direct-to-Consumer and Laboratory Developed Tests
2. Generex Reaches Agreement to Acquire 51% Stake in Global Medical Direct, a Nationwide Durable Medical Equipment and Pharmaceutical Provider Specializing in Direct-to-Consumer Diabetes Supplies
3. STAAR Surgical Launches Second Phase of Visian ICL Direct-to-Consumer Advertising Campaign
4. CellerateRX TV Commercials Begin Airing on Fox News Network via Geraldo at Large and Fox News Sunday Programs, Expanding the Direct-To-Consumer Sales Program
5. JMIR Article by IHLS Authors Discusses Global Public Health Implications of Social Media Direct-to-Consumer Advertising by Illicit Online Pharmacies and Private Entities
6. Reportlinker Adds Direct to Consumer (DTC) Advertising in Pharmaceuticals - Current and Future Market Outlook, Regulatory Landscape and Case Studies
7. Pharmaceutical Direct to Consumer Advertising on The American Law Journal
8. The SCOOTER Store Launches New Advertising Highlighting the Value and Cost Savings From Medicares Power Mobility Benefit
9. Connectyx Announces MedFlash(R) Advertising Contract with SkyMall Inc.
10. Bayer Sues Teva and Barr for False Advertising and Patent Infringement in Connection with Tevas Generic Oral Contraceptive Gianviā„¢
11. Renowned Healthcare Advertising Agency LLNS Re-Launches With Ideas at the Center
Post Your Comments:
*Name:
*Comment:
*Email:
(Date:1/15/2014)... Jan. 15, 2014 Massachusetts General Hospital (MGH), ... AMGN ) announced today that they have launched ... new therapeutic targets and develop novel therapies for ... affects millions worldwide. The MGH-Broad-Amgen collaboration brings together ...
(Date:1/15/2014)... an unprecedented effort to curb the spread of "superbugs" such as ... an advanced and portable UV germicidal lamp manufactured by MRSA-UV is ... In order to prevent EMS paramedics and transport patients ... Palm Beach Fire Rescue is the first in the ...
(Date:1/15/2014)... , Jan. 15, 2014  According to Millennium Research ... market intelligence, the United States ... device markets will expand moderately through 2022, with ... In particular, increasing interest in drug-eluting beads (DEBs) ...
Breaking Medicine Technology:Mass. General, Broad Institute and Amgen Will Work to Discover New Drugs for Inflammatory Bowel Disease 2Mass. General, Broad Institute and Amgen Will Work to Discover New Drugs for Inflammatory Bowel Disease 3Mass. General, Broad Institute and Amgen Will Work to Discover New Drugs for Inflammatory Bowel Disease 4Superbugs No Longer Ride In Rescue Vehicles 2US and European Transcatheter Embolization and Occlusion Device Market to Surpass $1.6 Billion by 2022 2US and European Transcatheter Embolization and Occlusion Device Market to Surpass $1.6 Billion by 2022 3
... Aug. 8, 2011 Insmed Incorporated (Nasdaq CM: INSM), a ... six-months ended June 30, 2011. Key Recent ... of data from the open-label phase 2 study of Arikace™ ... (CF) patients with Pseudomonas lung infections ...
... (NYSE Amex: ANX ) today reported financial results ... we head into the second half of the year, we ... into the U.S. market, should it be approved on or ... Brian M. Culley, Chief Executive Officer of ADVENTRX.  "Having a ...
Cached Medicine Technology:Insmed Announces Financial Results for Second Quarter and Six-Months Ended June 30, 2011 2Insmed Announces Financial Results for Second Quarter and Six-Months Ended June 30, 2011 3Insmed Announces Financial Results for Second Quarter and Six-Months Ended June 30, 2011 4Insmed Announces Financial Results for Second Quarter and Six-Months Ended June 30, 2011 5Insmed Announces Financial Results for Second Quarter and Six-Months Ended June 30, 2011 6Insmed Announces Financial Results for Second Quarter and Six-Months Ended June 30, 2011 7Insmed Announces Financial Results for Second Quarter and Six-Months Ended June 30, 2011 8ADVENTRX Reports Second Quarter 2011 Financial Results 2ADVENTRX Reports Second Quarter 2011 Financial Results 3ADVENTRX Reports Second Quarter 2011 Financial Results 4ADVENTRX Reports Second Quarter 2011 Financial Results 5ADVENTRX Reports Second Quarter 2011 Financial Results 6ADVENTRX Reports Second Quarter 2011 Financial Results 7
(Date:4/23/2014)... of endogenous neural precursor cells cannot alone compensate ... the perspective of neural plasticity, Dr. Yun Xiang ... observed the effects of functional electrical stimulation treatment ... of basic fibroblast growth factor and epidermal growth ... side. The researchers found that functional electrical stimulation ...
(Date:4/22/2014)... the New Jersey Institute of Technology (NJIT) today ... the launch of the New Jersey Innovation Institute ... model for business innovation through the leveraging of ... U.S. Senator Cory Booker, Panasonic Corp. of North ... Lieutenant Governor Kim Guadagno, New Jersey Secretary of ...
(Date:4/22/2014)... care for low-income patients may ease the financial ... improving patient health, researchers have concluded. , A ... that avoid costs associated with insurance administration can ... rates and emergency room visits, according to Mark ... , The researchers estimated that the major hospital ...
(Date:4/22/2014)... women using a newer method of planned sterilization called ... a 10-year period than using the more commonly performed ... and UC Davis has found. , Published online ... study found the higher risk of pregnancy with a ... , "This study provides essential information for women ...
(Date:4/22/2014)... Working with mice and rabbits, Johns Hopkins scientists have ... and breakdown, successfully preventing the development of atherosclerosis, the ... number-one cause of death among humans. The condition develops ... renders them stiff, narrowed and hardened, greatly reducing their ... and the brain. , In a series of experiments, ...
Breaking Medicine News(10 mins):Health News:Government and industry leaders herald launch of NJIT's New Jersey Innovation Institute 2Health News:Clinics not bogged down by red tape can ease health cost burdens 2Health News:Risk of pregnancy greater with newer method of female sterilization 2Health News:Risk of pregnancy greater with newer method of female sterilization 3Health News:Scientists alter fat metabolism in animals to prevent most common type of heart disease 2Health News:Scientists alter fat metabolism in animals to prevent most common type of heart disease 3Health News:Scientists alter fat metabolism in animals to prevent most common type of heart disease 4
... and Dr. Jeanine Downie to Provide Skin Care Tips and ... NightBRIDGEWATER, N.J., April 21 AcneHeroes.com, a leading Web site ... skin care, has teamed up with AnnaLynne McCord and renowned ... to help teens get ready for one of the biggest ...
... SAN DIEGO, April 21 Aethlon Medical, ... the Hemopurifier(R), a first-in-class medical device to ... has hired RedChip Companies, Inc. to lead ... http://www.newscom.com/cgi-bin/prnh/20090325/LA88762LOGO-b )"We have created the first medical ...
... Cashew Shell-Powered Manufacturing, Organically Produced Fruit Reflect Company,s ... Good AboutFISHERS, Ind., April 21 When people ... to mind isn,t usually "responsible". But Funky Monkey(TM) ... only nutritious and fun, but also respectful to ...
... Ben Vereen to Extend National Diabetes Awareness Campaign in ... actor and Broadway star Ben Vereen will reprise his ... the Stage for Diabetes Awareness with sanofi-aventis U.S. ... Mr. Vereen will extend the national campaign he kicked ...
... Texas, April 21 Bates County Memorial ... in Butler, MO and serving Bates County and surrounding ... the OpusClinicalSuite(R) EMR. The hospital offers a wide ... department, in-patient and out-patient surgery and maternity care, with ...
... site to help raise awareness of deadliest form of ... of Skin Cancer Awareness Month and the increasing incidence ... Society for Dermatologic Surgery (ASDS) has created a free ... Facebook site. The kit and site were created to ...
Cached Medicine News:Health News:AcneHeroes.com Puts Focus on Skin Care for Prom 2Health News:AcneHeroes.com Puts Focus on Skin Care for Prom 3Health News:AcneHeroes.com Puts Focus on Skin Care for Prom 4Health News:Aethlon Medical Announces Engagement of RedChip Companies to Initiate Investor and Media Relations Programs 2Health News:Aethlon Medical Announces Engagement of RedChip Companies to Initiate Investor and Media Relations Programs 3Health News:Funky Monkey(TM) Snacks Finds Earth-Friendly Policies Take Dedication - But They Pay Off 2Health News:Funky Monkey(TM) Snacks Finds Earth-Friendly Policies Take Dedication - But They Pay Off 3Health News:Video: American Performing Icon Ben Vereen Encourages People to 'Take the Stage' and Act on Their Diabetes in 2009 2Health News:Video: American Performing Icon Ben Vereen Encourages People to 'Take the Stage' and Act on Their Diabetes in 2009 3Health News:Video: American Performing Icon Ben Vereen Encourages People to 'Take the Stage' and Act on Their Diabetes in 2009 4Health News:Bates County Memorial Hospital Selects Opus Healthcare Solutions, Inc. to Implement the OpusClinicalSuite(R) EMR 2Health News:Bates County Memorial Hospital Selects Opus Healthcare Solutions, Inc. to Implement the OpusClinicalSuite(R) EMR 3Health News:The ASDS Introduces the First At-Home Skin Cancer Exam Kit 2
The sterile cardiac blanket is utilized during surgical procedures that require access to the upper half of the body. Warms groin area while providing easy access to the area through a perforated ope...
2-ply material consisting of polyethylene film inner layer and non-woven outer layers....
Cocoon Disposable Patient Warming Blankets are specially designed to prevent hypothermia and maintain normothermia in your patients. The soft warm coloured material is strong and resists tearing and ...
Cocoon Disposable Patient Warming Blankets are specially designed to prevent hypothermia and maintain normothermia in your patients. The soft warm coloured material is strong and resists tearing and ...
Medicine Products: