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ULURU Inc. Extends the European Altrazeal® License to Include Australia and New Zealand
Date:12/12/2011

O of ULURU, stated, "The clinical data generated on Altrazeal®, which demonstrates the ability to accelerate the healing of chronic wounds and the potential to significantly reduce the cost to the health care system for wound care is precisely the direction of the Australian state government's strategic imperatives.  Working in cooperation with the WMICRC and other leading wound care centers will not only be beneficial for the marketing of Altrazeal® in Australia and New Zealand but will positively influence the marketing of Altrazeal® globally. Australia has historically been a cost conscience market that values innovative products which can reduce health care costs, thus making Altrazeal® an attractive new product introduction."

The regulatory authorities in Australia and New Zealand both recognize CE Mark registration; consequently utilizing the CE Mark dossier accelerates the review process and the regulatory review timeline. The Altrazeal® launch in Australia and New Zealand is planned for April, 2012.

Commenting on the Agreement, Helmut Kerschbaumer Chairman of Melmed Holdings AG, stated, "The extension of the license to include Australia and New Zealand is strategically very important to us as there are significant marketing synergies to be derived. Key European opinion leaders have already generated positive clinical data and are excited by the potential offered by Altrazeal®, this data can be used to support the launch of Altrazeal® in Australia and New Zealand. Also, data generated in Australia by groups focused on cost-effective wound care will be positively received in Europe and will be of great assistance establishing Altrazeal® as a cost effective clinical alternative to accelerate the healing of chronic wounds."

About ULURU Inc.:

ULURU Inc. is a specialty pharmaceutical company focused on the development of a p
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SOURCE ULURU Inc.
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