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ULURU Inc. Extends the European Altrazeal® License to Include Australia and New Zealand
Date:12/12/2011

ADDISON, Texas, Dec. 12, 2011 /PRNewswire/ -- ULURU Inc. (NYSE AMEX: ULU), announced today that it has extended the territory of the previously announced European license for Altrazeal®, with a subsidiary of Melmed Holdings AG, to include Australia and New Zealand.

Extending the European territory to include Australia and New Zealand is a logical progression as there is a common registration process and the marketing strategy and tactics will be essentially the same in both territories. European key opinion leaders are well regarded in Australia and New Zealand and will be utilized in the product launch and the subsequent marketing programs. Also, Australia is considered a world leader in wound management, with the largest wound research program in the world, the Wound Management Innovation Cooperation Research Center ("WMICRC") being headquartered at the Queensland University of Technology. A component of the Australian launch plan will be an active collaboration with this research center, which is focused on improving wound healing and quality-of-life while providing cost-effective wound care that lessens the burden on the health care system.

The Australian State Governments strategic priorities are characterized by the twin pillars of clinical effectiveness and benchmarked operating cost efficiency.  Hospitals are seeking to achieve clinical endpoints, the restoration of patient health and wellbeing, as quickly and cost effectively as possible so patients are returned to their communities or moved to appropriate after hospital care, reducing the burden on state funding. Therefore, a product such as Altrazeal® that can accelerate patient restoration while reducing health care costs aligns directly with government strategic imperatives and best practice.

Commenting on the extension of the License Agreement, Kerry P. Gray, President and CE
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SOURCE ULURU Inc.
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