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ULURU Inc. Business Update And Outlook
Date:3/18/2013

ADDISON, Texas, March 18, 2013 /PRNewswire/ -- ULURU Inc. (OTCQB: ULUR) today provided a business update and outlook for the balance of 2013.

The current focus of our business activities is on the expansion of our global commercialization of Altrazeal® in conjunction with Altrazeal Trading Ltd.  Currently, Altrazeal Trading Ltd. is in the process of establishing a global network of sales and marketing partners with the necessary capabilities to maximize the market potential of Altrazeal®.

Based on the success achieved to-date establishing marketing partnerships, it is anticipated that by the end of the second quarter of 2013 initial product shipments will have been made to 5-6 international sales partners.

Commenting on the international commercialization of Altrazeal®, Helmut Kerschbaumer , Managing Director of Altrazeal Trading Ltd., stated, "With the extensive clinical experience in Europe and Australia, supported by the data previously generated in the United States we have developed significant interest from potential sales and marketing partners in many European markets, including Eastern Europe, Turkey, the Middle East, the Indian subcontinent and South Africa. We are now in the very favorable position of having the opportunity to evaluate multiple potential sales and marketing partners in markets to ensure that these companies have the required capabilities to effectively sell and market Altrazeal® and maximize its long-term market potential. We have now completed agreements for two territories in the EU with product launches projected for summer 2013. Furthermore, we anticipate conclusion of additional agreements for 4 – 5 mor
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