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ULURU Inc. Announces The First Shipment Of Veterinary Product
Date:11/5/2012

ADDISON, Texas, Nov. 5, 2012 /PRNewswire/ -- ULURU Inc. ("ULURU") (OTCQB: ULUR), announced today that the first shipment of Derazil™, the veterinary form of Altrazeal®, has been shipped to its partner company.

As announced on September 8, 2010, ULURU entered into a partnership with an animal health company for the product, Derazil™, an advanced, scientifically engineered material that is unique among all other wound dressings in terms of properties and performance. Derazil™ incorporates into the micro-porous skin-like film formed when the powder transforms, the features and benefits of a desired "ideal" wound dressing. In initial testing in a variety of small and large animals including horses, pigs and dogs positive healing results have been achieved. In controlled comparative studies conducted in numerous pig models, Derazil™ out-performed the competitive dressing.

Commenting on the first shipment, Kerry P. Gray, President and CEO of ULURU, stated, "We are very pleased to have achieved this important milestone. We look forward to working with our partner to establish Derazil™ as a market leading product in the veterinary wound care market. The data generated to date indicates that this technology provides similar improved clinical benefits in animals as has been generated in humans."

Altrazeal® is a scientifically engineered advanced wound dressing designed to incorporate the desired features and benefits of the ideal wound dressings. Altrazeal® competes in the advanced human wound dressing market which worldwide is estimated to be $6.5 billion growing annually at 13%. Altrazeal® has demonstrated potential clinical and economic advantages in a number of chronic and acute wounds including diabetic foot ulcers, venous ulcers and geriatric wounds.

About ULURU Inc.:

ULURU Inc. is a specialty pharmaceutical company focused
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