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ULURU Inc. Announces First Order Of Altrazeal For European Launch
Date:9/20/2012

CEO of ULURU Inc., added, "We are very pleased not only with the progress in Europe but also with the outstanding group of opinion leaders that have been assembled to support the commercialization of Altrazeal® throughout the region. The necessary pre-marketing activities to ensure a successful launch are being conducted which gives us great confidence that Altrazeal® will be a significant competitor in the advanced wound care market."

Altrazeal® is an advanced scientifically engineered material that is unique among all other wound dressings in terms of properties and performance. It incorporates the features and benefits of the desired "ideal" wound dressing. Altrazeal® has demonstrated potential clinical and economic advantages in a number of chronic and acute wounds including diabetic foot ulcers, venous leg ulcers, pressure ulcer, and geriatric wounds.

About ULURU Inc.:
ULURU Inc. is a specialty pharmaceutical company focused on the development of a portfolio of wound management and oral care products to provide patients and consumers improved clinical outcomes through controlled delivery utilizing its innovative Nanoflex® Aggregate technology and OraDisc™ transmucosal delivery system.  For further information about ULURU Inc., please visit our website at www.uluruinc.com.  For further information about Altrazeal®, please visit www.Altrazeal.com.

This press release contains certain statements that are forward-looking within the meaning of Section 27a of the Securities Act of 1933, as amended.  These statements are subject to numerous risks and uncertainties, including but not limited to our belief that Altrazeal® will be a major competitor in the wound care market, anticipated product launches in Austria, the cost effectivene
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