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ULURU Inc. Announces Approval to Market Altrazeal® in Australia
Date:2/23/2012

ADDISON, Texas, Feb. 23, 2012 /PRNewswire/ -- ULURU Inc. (NYSE AMEX: ULU),announced today that an Australian Register of Therapeutic Goods Certificate has been issued by the Therapeutic Goods Administration approving the marketing of Altrazeal® in Australia.

Commenting on the approval in Australia, Kerry P. Gray, President and CEO of ULURU, stated, "This is another important milestone in the worldwide commercialization of Altrazeal®.  Strategically this is an important market as the world's largest wound research program is currently being conducted at the Wound Management Innovation Cooperation Research Centre in Australia.  This centre's focus is the development of clinically and cost effective treatment regimens for the management of chronic wounds.  Gaining the support of this influential group could have significant global implications for the marketing of Altrazeal®.  It is anticipated that the initial Altrazeal® orders for Australia will occur in the next thirty days.  Also, marketing approval in New Zealand is anticipated to occur in the next thirty days."

The timing of this approval is beneficial as the major Australian wound care meeting, the Australian Wound Management Association Conference, will be held in Sydney, Australia on March 18-21, 2012.  It is anticipated that over 1,000 delegates from Australia and New Zealand will be attending this conference.  The conference will enable pre-marketing launch activities to be conducted and provide maximum exposure for Altrazeal® to the most important wound treatment healthcare professionals from both countries. 

In Australia and New Zealand approximately 2.5% of the population, or 700,000 patients, suffer from chronic wounds, with 80% of these wounds caused by cardiovascular disease, endocrine disorders (including diabetes), and infection.  With the increase in cardiovascular disease, obesity, and the agi
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