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UBM TechInsights Issues Warning to Medical Devices Industry About Possible Obsolescence as Reliance on Smartphones Increases
Date:2/7/2011

ANAHEIM, Calif., Feb. 7, 2011 /PRNewswire/ -- UBM TechInsights today warned the consumer medical device industry that the smartphone juggernaut will impact revenues, design strategies, and intellectual property (IP) management for medical devices in the same way it has for many consumer products including cameras, GPS devices and personal media players.

"The question for traditional medical device companies is whether their designers, marketers and IP staff have factored the smartphone platform into their thinking," said Jeff Brown, vice president of business intelligence for UBM TechInsights. "Smartphones provide medical technology companies with unprecedented access to an enormous consumer market. To capture this opportunity, they must think carefully about how they develop new technologies and protect their intellectual property innovations. Otherwise, they face the same fate as makers of stand-alone GPS and MP3 players – a slow decline to obsolescence."

Brown is communicating this message today at Medical Design & Manufacturing (MD&M) West, during a seminar entitled "Managing the Electronic Medical Device Lifecycle from Standalone Innovation to Converged Capability."

Innovation in the electronic medical devices industry is accelerating, enabling breakthrough methods of administering treatments and improving patient care. Initially, these sophisticated electronic medical devices, like many advances in consumer electronics, appear as standalone units with high price tags and low sales volume. Over time, successful device categories attract competitors that drive product evolution in one of two directions: improving the original stand-alone format, or converging functionality with a larger, established market.

Using UBM TechInsights' product profile database built from over 1000

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