Navigation Links
UBM Medica's Drug Topics Ranked #1 Among Retail Pharmacists

ISELIN, N.J., May 7, 2015 /PRNewswire/ -- UBM Medica today announced that Drug Topics is the most thoroughly read resource among retail pharmacists, according to the recently released 2015 Kantar Media Pharmacy Readership study. 

Each year, Kantar Media measures the frequency and thoroughness with which pharmacists are reading print and digital publications relevant to their field.  To assess thoroughness of read for each publication (Average Page Exposures), survey participants are asked to indicate how they read a publication – "cover to cover," "articles of interest," etc.  For readers, this speaks to compelling content and relevancy to their profession.  For advertisers, it indicates the likeliness of their ad being seen by a reader.

According to the 2015 study, Drug Topics is ranked:

  • #1 in Average Page Exposures among retail pharmacists1
  • #1 in Average Page Exposures among retail pharmacy chains2
  • #1 in Average Page Exposures among owners and managers at retail pharmacies3
  • #1 in Cover-to-Cover readership among retail pharmacy publications4

"For nearly 160 years, pharmacists have turned to Drug Topics to help navigate the changing healthcare landscape and improve outcomes for patients," said Mike Weiss, group publisher of Drug Topics. "These results demonstrate that retail pharmacists consider Drug Topics to be their go-to resource for the information they need, when they need it." 

Drug Topics is part of UBM Medica – a UBM Life Sciences business. For more information, visit

1 2015 Kantar Media Pharmacy Readership Data, Table 105
2 2015 Kantar Media Pharmacy Readership Data, Table 111
3 2015 Kantar Media Pharmacy Readership Data, Table 106
4 2015 Kantar Media Pharmacy Readership Data, Table 101

About UBM Medica
UBM Medica provides unbiased clinical, practical, and business information to over 700,000 healthcare providers, resulting in improved quality of care for patients around the world.  We serve our clients in the pharmaceutical, medical device, and related industries by delivering strategic, integrated communications solutions at the point of patient care – whether online, mobile, or in print. Our reach extends to practitioners and decision makers in primary care, pediatrics, cancer care, psychiatry, dermatology, endocrinology, eye care, neurology, women's health, men's health, radiology, managed care, pharmacy, and more. UBM Medica is a UBM Life Sciences business. UBM Life Sciences is a division of UBM Americas.  For more information, visit

About UBM plc
UBM plc is a global events-led marketing services and communications company.  We help businesses do business, bringing the world's buyers and sellers together at events and online, as well as producing and distributing news and specialist content.  Our 5,000 staff in more than 30 countries are organised into expert teams which serve commercial and professional communities, helping them to do business and their markets to work effectively and efficiently.

For more information, go to; follow us on Twitter at @UBM_plc to get the latest UBM corporate news; follow @UBM for news and updates from across the businesses and selected members of UBM's Twitterati.

Media Contact:
UBM Medica
Amy Erdman
VP, Marketing



Copyright©2015 PR Newswire.
All rights reserved

Related medicine technology :

1. 3 Essential Foot Pain Topics to Discuss with Your Doctor
2. InSightecs ExAblate technology was selected as one of CIRSE 2014s hot topics of the year
3. Japan Vietnam Medical Instrument Company Ranked as One of Top 3 Companies in Vietnam
4. Quest Diagnostics Care360 is Top EHR, as Ranked by Doctors in 2013 Black Book Survey
5. Takedas Deerfield Campus Ranked Among 2013 Working Mother 100 Best Companies
6. Kaiser Permanentes Mail-Order Pharmacies Ranked Highest in Customer Satisfaction by J.D. Power for 5th Year in a Row
7. Olympus Ranked Among Top 10 Innovators in Medical Devices and Services Industry
8. Americas top-ranked tennis player John Isner Joins Forces with RAPIDFORCE Physio Hybrid Shapes
9. Life Science Angels Ranked the Top Angel Investment Group in the U.S.
10. Regeneron Ranked Number One Biopharmaceutical Employer by Science Magazine for Third Consecutive Year
11. Cardinal Health Ranked Among Most LGBT-Inclusive Places to Work in 2015
Post Your Comments:
(Date:3/30/2021)... ... March 29, 2021 , ... The University of Texas Health Science Center ... San Antonio Multispecialty and Research Hospital, a destination center for research and treatment of ... In a nod to the COVID-19 pandemic, the ceremony was held virtually. , William ...
(Date:3/30/2021)... ... March 29, 2021 , ... Iora Health ... primary care, has partnered with Devoted Health , one of the fastest-growing ... across Maricopa County and provides seniors with the highest-quality care and experience possible, ...
(Date:3/30/2021)... CITY (PRWEB) , ... March 29, 2021 , ... ... has joined the Vaccine Credential Initiative (VCI), a group bringing together leading health ... record of vaccination status, based on open, interoperable standards. By joining the VCI ...
Breaking Medicine Technology:
(Date:3/30/2021)... , ... March 29, 2021 , ... ... the 21st Century , A Virtual Workshop Presented by WCG FDAnews and Cerulean ... 4:30 pm EDT, , Are one’s SOPs written for the ...
(Date:3/30/2021)... ... March 29, 2021 , ... According to data released ... reproductive age (13-44) in need of publicly funded contraception live in counties impacted by ... Colorado’s 64 counties have lost some of their Title X resources. , The ...
(Date:3/30/2021)... ... March 29, 2021 , ... Health Literacy Innovations (HLI), a ... confusion due to low health literacy today announces a new partnership with the ... work with ACAP’s member Safety Net Health Plans, those that provide comprehensive health ...
(Date:3/30/2021)... ... ... Dr. Colin Campbell is proud to announce the 1 year anniversary in their new state ... internal medicine and is a primary care specialist who has been practicing for 23 years. ... keep South Jersey healthy one patient at a time. , “Over the past year, Dr. ...
(Date:3/30/2021)... ... March 30, 2021 , ... The COVID-19 ... and survivors; their families; and their caregivers. Crossroads4Hope is addressing the needs of ... emotional support system, MyGo2Support, which meets needs of people impacted by cancer, no ...
Breaking Medicine News(10 mins):