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UBM Japan Pharma Events Grow Despite Air Travel Disruptions
Date:5/11/2010

to ensure they were kept up to date with everything going on in Tokyo via digital media. We constructed a dedicated webpage and updated this daily with seminar content, movies, pictures, a product directory and exhibitor downloads, while encouraging participation and networking for those unable to attend via a CPhI Japan Linked-In group."

In addition to the exhibition and networking elements, the 2010 events offered over 130 seminars and presentations, many of which were fully booked, and focused on dynamic changes in the Japanese pharmaceutical market, such as the revision of Japan's pharmaceutical law, growing competition from foreign companies, increased merger and acquisition activity and the rise in demand for generic drugs.  Highlights included the English language seminar - 'Revised Pharmaceutical Affairs Law Workshop' - which was organised by the Pharmaceuticals and Devices Agency, the Japan Generic Medicines Association and Japan Pharmaceutical Traders Association.

The BioPharma Pavilion, which made its debut during at CPhI Japan 2009, to showcase the most cutting-edge products and services to the Japanese market, was extended for 2010 and attracted strong interest, reflecting the increasing convergence of pharma and biotech business models in global healthcare, and the growing numbers of bio-pharma partnerships in drug innovation, production and market delivery.  

Formal supporters of the events included Japan's Ministry of Health, Labour and Welfare, the Ministry of Economy, Trade and Industry and 18 trade associations and industry organisations. The event's co-organiser was The Chemical Daily Co. Ltd., publisher of the highly respected Chemical Daily and Japan Chemical Week.

UBM International Media's CPhI family of events
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