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UBM Canon's Pharmalot Brings Together a Virtual Panel of Experts to Discuss the Procurement Experience
Date:5/17/2011

CHICAGO, May 17, 2011 /PRNewswire/ -- UBM Canon's Pharmalot hosted a panel of experts together to discuss The Procurement Experience on April 26, 2011. The discussion centered on the interplay between ad agencies and drug makers and answered several key questions: How big a vote should procurement get in the advertising decision making process? When should procurement get involved and what should their role be? What should an agency find out about a company's procurement process before getting involved in putting together a pitch? The event was presented in UBM Studios' virtual seminar center.

Event presentations included:

  • "Don't Miss the Overall: Pharmacovigilance, REMS and Risk Management" was presented by Stephen A. Goldman and moderated by Pharmalot editor, Ed Silverman
  • "How a New Set of Players is Changing Personalized Medicine" was presented by Harry Glorikian and moderated by Ed Silverman
  • "How to Avoid Meeting a Federal Prosecutor" was presented by Michael Loucks and moderated by Ed Silverman
  • "Learn about Disclosing Physician Payments" was presented by Sarah K. Giesting and moderated by Ed Silverman
  • "Navigating The FDA Accelerated Approval Process" was presented by Kurt R. Karst and moderated by Ed Silverman
  • "Unbranded Websites: Understanding the jurisdiction and working within the guidelines of DDMAC" was presented by Arnold I. Friede and moderated by Ed Silverman
  • "What You Don't Know about Drug Safety Can Hurt You" was presented by Barton Cobert and moderated by Ed Silverman

The complete on demand event can be viewed

SOURCE UBM Studios
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