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UBM Announces Plans for Japan Pharma & Bio Events
Date:3/4/2010

UBM expects to equal or surpass the 2009 event, which saw almost 14,000 visitors and 425 exhibitors spanning 28 countries.  Pre-registrations so far for the 2010 event are up by 20% and leading exhibitors include BASF Japan, Lonza AG, Dr. Reddy's, Abbott Japan Co., Mitsubishi, Sumitomo, and Misui.

One highlight at CPhI Japan 2010 is expected to be the BioPharma Pavilion, which made its debut during CPhI Japan 2009 as a new concept pavilion showcasing the most cutting-edge products and services to the Japanese market. For 2010, the Pavilion has been extended, reflecting the increasing convergence of pharma and biotech business models in global healthcare, and the growing numbers of bio-pharma partnerships in drug innovation, production and market delivery.  

"The BioPharma pavilion and keynote and special seminar programmes were extremely successful elements within CPhI Japan 2009," commented Eliane van Doorn, UBM International Media's Group Director for Pharma events. "With the biopharma industry assuming greater prominence in Japan for several reasons - not least the country's aging population and the Government's increased focus on the generics market as it bids to keep medical expenses under control - Japanese pharmaceutical manufacturers are eager to catch up with competitors from the US and Europe and are seeking to
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SOURCE CPhI Japan
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