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U.S. Public and Doctors'* Misperceptions Revealed in National Survey Demonstrate Urgent Need for Increased Opioid Dependence Awareness
Date:6/11/2013

e with normal brain functioning, fooling the brain into thinking the opioid is necessary for survival, and resulting in drug-seeking behavior and dependency. As with other chronic diseases, opioid dependence can be successfully treated, but not cured; treatment options can include a combination of medication and behavioral changes.

+Survey Methodology
The survey of 1,002 U.S. adults age 26 to 49 ("adults") was conducted online by Harris Interactive on behalf of Reckitt Benckiser Pharmaceuticals between January 2 and 7, 2013. The survey of 200 primary care, family practice and internal medicine physicians practicing in the United States, who at the time of the study, were not certified under the Drug Addiction Treatment Act (DATA) 2000 to treat opioid dependence as part of their practice ("doctors") was conducted online by Harris Interactive on behalf of Reckitt Benckiser Pharmaceuticals between March 13 and 22, 2013, were surveyed. To ensure the survey results were nationally representative, data for the general population were weighted on income, education, ethnicity, region, age within gender and propensity to be online, while the doctors' data were weighted on years in practice by gender.

About Turn To Help®
Reckitt Benckiser Pharmaceuticals created the Turn To Help® initiative to increase public awareness of opioid dependence and to provide much needed resources to people living with this chronic disease. The centerpiece of the initiative is www.TurnToHelp.com, an educational website created to help inform the public what opioids are, how they affect the brain, risk factors for developing the disease and how dependence can begin. Included is a brief, 10-question screening test to assess risk of opioid dependence. Additionally, a doctor locator tool to help people find a local doctor who treats and understands opioid dependence is available on the website.  '/>"/>

SOURCE Reckitt Benckiser Pharmaceuticals Inc.
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