LONDON, Sept. 23, 2011 /PRNewswire/ -- London-based technology-driven marketing solutions company U.S. Branding Group, Ltd. (The USB Group) has announced today that they will be participating at DigiPharm Europe, Sept. 27-30, 2011. DigiPharm Europe is Europe's leading digital marketing conference for senior pharmaceutical executives. The conference will discuss the challenges and strategies used to enhance online communication, customer relationship, strengthen brand awareness and improve profitability in pharmaceutical digital marketing.
U.S. Branding Group Managing Director, Rich Butler, believes that DigiPharm Europe is the perfect venue for showcasing PharmaDrive™ USB Insert, their uniquely patented print-to-digital webkey solution that, according to Butler, "has changed the landscape of educational medical marketing."
Butler further explains, "With international patents and patents pending, PharmaDrive™ webkeys utilize proprietary nano chip technology which allow the micro-size chips to be embedded and die-cut in virtually any customizable physical print media such as patient brochures, physician direct mail, medical tradeshow handouts, as well as medical journal and magazine ad inserts, onserts, covers and belly bands. Physicians and patients are seamlessly driven to microsites and exclusive landing pages where they participate in e-detailing, earn CME credits, or engage in HCP education or patient compliance and adherence programs."
Butler goes on to explain that PharmaDrive™/USB Inserts are fully trackable through proprietary CORalytics™ tracking software. "CORalytics™, which stands for Capturing Online Responses," said Butler, "enables marketers, and medical product managers to visualize who, where, how and when webkey conversions are happening, giving them the power to take control of their educational webkey campaigns and thus increase ROI."
PharmaDrive™ USB Inserts™ are a proven ABP
|SOURCE U.S. Branding Group Ltd.|
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