Navigation Links
Two-Time Super Bowl Champion Coach & Sports Broadcaster Jimmy Johnson Laughs About His 'Notoriety' in New ExtenZe Spots from Inter/Media Advertising

ENCINO, Calif., Oct. 6 /PRNewswire/ -- Ever since Super Bowl champion coach, Fox NFL Sunday host and newest "Survivor" castaway Jimmy Johnson began appearing in commercials for ExtenZe, the male enhancement brand, he has good-naturedly taken a ribbing for airing the secrets of his sexual performance on national television.

Now, in this next flight of commercials and infomercials from Inter/Media Advertising, Johnson joins in the fun, laughing about being put on the spot and made the subject of amusing jokes. He relates stories of what some of his colleagues in sports and the broadcast booth have said to him since he joined up with ExtenZe. And to top off the 30-minute spot, Johnson's wife Rhonda makes an appearance with her own brand of repartee.

"Jimmy Johnson's affable approach to endorsing this sensitive personal product has really given the ExtenZe campaign tremendous momentum in all media and communication channels taking on a life of its own," said Robert Yallen, CEO of the Inter/Media Group of Companies, a $450-million media and marketing company. "Product awareness and sales have soared and the credibility he brings to the table is undeniable. In this next series of ads, we're simply capitalizing on the buzz and showing that ExtenZe is all about the fun."

In the commercial, the former Dallas Cowboys and Miami Dolphins coach notes that ExtenZe isn't about "not being enough; it's about maximizing what you already have."  Johnson shares the screen with Mixed Martial Arts fighter Pat Mitetich and NASCAR driver Kevin Conway. Johnson and Conway kid about being pressed by everyone they meet for product samples.

ExtenZe was the leading direct TV commercial on television in 2009, according to Infomercial Monitoring Service Inc. (IMS) rankings. ExtenZe, for which Inter/Media's subsidiary InterQuantum handles retail chain marketing and distribution, is now in Wal-Mart, Walgreens, CVS, Rite Aid and GNC, and the product scored number one in sales in the Mineral Supplement category at retailers for the past 104 weeks, according to InfoScan Reviews.

The new ExtenZe spots will air on ESPN, BET, Discovery, AMC, FX and Speed Networks, among others. The campaign spots have been produced and directed by Oscar Bassinson, Creative Director of Inter/Media Advertising and President of Inter/media subsidiary Inter/Image Productions.

Inter/Media Advertising has gained a national reputation for uniquely blending direct response advertising with general market techniques. Inter/Media does breakthrough, award-winning advertising and media for such companies as the US Army, Johnson and Johnson, Neutrogena, Ubisoft, Budget Blinds,, Biotab Nutraceuticals, Marinello Schools of Beauty, Video Professor and Corinthian Colleges, among others.

For more information on Inter/Media Advertising, contact Yallen at or 1 (800) Time-Buy.

About ExtenZe

ExtenZe is the best selling male enhancement product sold worldwide. It is a proprietary blend of pharmaceutical grade substances to make a revolutionary product for men. Laboratory tested and with no harmful side effects, ExtenZe is the most advanced product of its kind and it can work for men of any age. With more than a billion tablets sold, ExtenZe is now available at Wal-Mart, Walgreens, CVS, Rite Aid, GNC and most major stores. For more information go to

About Inter/Media Group of Companies

Inter/Media Advertising is a fully integrated $450-million advertising agency and media organization that uniquely blends direct response advertising with general market techniques.  Founded in 1974 and recognized as a major force in the direct response advertising industry, Inter/Media also specializes in retail brand building and advertising support. Inter/Media's proprietary and precedent-setting lead/sales tracking system AccuTrak® provides clients with statistical data on the relationship between advertising spend and consumer response. The company is comprised of ten business units--Inter/Media Advertising® (strategy, planning and research), Inter/Media Time Buying Corp®  (offline media execution), Inter/Media Interactive (online planning, buying and creative), Mediapoint Network® (Performance-based advertising), Inter/Image Productions®, Inter/Post Productions® Editorial, InterQuantum, LLC (retail brokering, marketing consulting), InfoTech Development™ (advertising and media metrics technology), Inter/Media Properties™ and Bellatrix Media™. Bellatrix Media includes the American Target Network, which features unwired networks comprised of cable, broadcast TV, and radio media.  For more information, go to

EDITORS NOTE: 300 dpi downloadable photos are available at

SOURCE Inter/Media Advertising
Copyright©2010 PR Newswire.
All rights reserved

Related medicine technology :

1. HORIZONS-AMI Trial Provides Superior Outcomes Data at Three Years with TAXUS® Drug-Eluting Stent in Heart Attack Patients
2. New York Plastic Surgery News: Medical Tourists Beware of Drug-Resistant Superbug NDM-1
3. BCM-95 Demonstrates Superior Anti-Inflammatory Effects
4. New Super Exam 50® LED from Burton Medical Provides the Most Positionable, High Intensity Diagnostic Light Available
5. Burton Medical Offers Affordable and Superior Illumination With New LE-35
6. Sacramento County Board of Supervisors Declare Voices of Meningitis Week
7. New Supercomputer Connection Speeds Genetic Research
8. Newly Published Data Demonstrate ASP EVOTECH® ECR Provides Cleaning That is Superior to Manual Cleaning of Flexible Endoscopes
9. New Data Demonstrates Victoza® (liraglutide [rDNA] injection) Provided Superior and Sustained Blood Sugar Control and Weight Reduction Compared to Januvia® (sitagliptin) at One Year
10. New Data Demonstrates Victoza® (liraglutide [rDNA] injection) Provided Superior and Sustained Blood Sugar Control and Weight Reduction Compared to Januvia® (sitagliptin) at 52 Weeks
11. The Lancet publishes new data demonstrating superior efficacy of Victoza(R) (liraglutide [rDNA] injection) compared to Januvia(R) (sitagliptin) in the treatment of type 2 diabetes
Post Your Comments:
(Date:11/26/2015)... 26, 2015 Research and Markets ( ) ... Pacemaker Market Outlook to 2019 - Rise in Cardiac Disorders ... report to their offering. Boston ... Boston scientific and others. --> ... Biotronik, Boston scientific and others. ...
(Date:11/26/2015)... 26, 2015 ... "2016 Future Horizons and Growth Strategies ... Market: Supplier Shares, Country Segment Forecasts, Competitive ... offering. --> ) has ... Future Horizons and Growth Strategies in the ...
(Date:11/26/2015)... 2015 ) has ... of High Viscosity Drugs" report to their ... the addition of the "Self Administration of ... --> Research and Markets ( ... "Self Administration of High Viscosity Drugs" report ...
Breaking Medicine Technology:
(Date:11/27/2015)... ... , ... A simply groundbreaking television series, "Voices in America", which is hosted ... array of issues that are presently affecting Americans. Dedicated to providing the world with ... changing the subjects consumers focus on, one episode at a time. , In ...
(Date:11/27/2015)... ... November 27, 2015 , ... ... successful and prominent nonprofit healthcare organizations in the country. They have overseen financial ... organizations, and helped advance the healthcare industry as a whole through their advocacy ...
(Date:11/26/2015)... ... November 26, 2015 , ... Patients at Serenity Point ... come together on Thanksgiving Day to share the things that they are most ... Serenity Point YouTube channel, patients displayed what they wrote on index cards, describing ...
(Date:11/26/2015)... ... November 26, 2015 , ... ... to discuss bioavailability and the need to integrate dose form selection in early ... with OBN, the membership organization supporting and bringing together the UK’s emerging life ...
(Date:11/26/2015)... ... November 26, 2015 , ... Pixel ... self-animating trailer titles with ProTrailer: Vintage. This newly styled ProTrailer pack comes with ... work with any font, giving users limitless opportunities to stylize and create designs ...
Breaking Medicine News(10 mins):