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Two-Time Super Bowl Champion Coach & Sports Broadcaster Jimmy Johnson Laughs About His 'Notoriety' in New ExtenZe Spots from Inter/Media Advertising
Date:10/6/2010

ENCINO, Calif., Oct. 6 /PRNewswire/ -- Ever since Super Bowl champion coach, Fox NFL Sunday host and newest "Survivor" castaway Jimmy Johnson began appearing in commercials for ExtenZe, the male enhancement brand, he has good-naturedly taken a ribbing for airing the secrets of his sexual performance on national television.

Now, in this next flight of commercials and infomercials from Inter/Media Advertising, Johnson joins in the fun, laughing about being put on the spot and made the subject of amusing jokes. He relates stories of what some of his colleagues in sports and the broadcast booth have said to him since he joined up with ExtenZe. And to top off the 30-minute spot, Johnson's wife Rhonda makes an appearance with her own brand of repartee.

"Jimmy Johnson's affable approach to endorsing this sensitive personal product has really given the ExtenZe campaign tremendous momentum in all media and communication channels taking on a life of its own," said Robert Yallen, CEO of the Inter/Media Group of Companies, a $450-million media and marketing company. "Product awareness and sales have soared and the credibility he brings to the table is undeniable. In this next series of ads, we're simply capitalizing on the buzz and showing that ExtenZe is all about the fun."

In the commercial, the former Dallas Cowboys and Miami Dolphins coach notes that ExtenZe isn't about "not being enough; it's about maximizing what you already have."  Johnson shares the screen with Mixed Martial Arts fighter Pat Mitetich and NASCAR driver Kevin Conway. Johnson and Conway kid about being pressed by everyone they meet for product samples.

ExtenZe was the leading direct TV commercial on television in 2009, according to Infomercial Monitoring Service Inc. (IMS) rankings. ExtenZe, for which Inter/Media's subsidiary InterQuantum handles retail chain marketing and distribution, is now in Wal-Mart, Walgreens, CVS, Rite Aid and GNC, and the p
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SOURCE Inter/Media Advertising
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