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Two-Time Super Bowl Champion Coach & Sports Broadcaster Jimmy Johnson Laughs About His 'Notoriety' in New ExtenZe Spots from Inter/Media Advertising
Date:10/6/2010

ENCINO, Calif., Oct. 6 /PRNewswire/ -- Ever since Super Bowl champion coach, Fox NFL Sunday host and newest "Survivor" castaway Jimmy Johnson began appearing in commercials for ExtenZe, the male enhancement brand, he has good-naturedly taken a ribbing for airing the secrets of his sexual performance on national television.

Now, in this next flight of commercials and infomercials from Inter/Media Advertising, Johnson joins in the fun, laughing about being put on the spot and made the subject of amusing jokes. He relates stories of what some of his colleagues in sports and the broadcast booth have said to him since he joined up with ExtenZe. And to top off the 30-minute spot, Johnson's wife Rhonda makes an appearance with her own brand of repartee.

"Jimmy Johnson's affable approach to endorsing this sensitive personal product has really given the ExtenZe campaign tremendous momentum in all media and communication channels taking on a life of its own," said Robert Yallen, CEO of the Inter/Media Group of Companies, a $450-million media and marketing company. "Product awareness and sales have soared and the credibility he brings to the table is undeniable. In this next series of ads, we're simply capitalizing on the buzz and showing that ExtenZe is all about the fun."

In the commercial, the former Dallas Cowboys and Miami Dolphins coach notes that ExtenZe isn't about "not being enough; it's about maximizing what you already have."  Johnson shares the screen with Mixed Martial Arts fighter Pat Mitetich and NASCAR driver Kevin Conway. Johnson and Conway kid about being pressed by everyone they meet for product samples.

ExtenZe was the leading direct TV commercial on television in 2009, according to Infomercial Monitoring Service Inc. (IMS) rankings. ExtenZe, for which Inter/Media's subsidiary InterQuantum handles retail chain marketing and distribution, is now in Wal-Mart, Walgreens, CVS, Rite Aid and GNC, and the product scored number one in sales in the Mineral Supplement category at retailers for the past 104 weeks, according to InfoScan Reviews.

The new ExtenZe spots will air on ESPN, BET, Discovery, AMC, FX and Speed Networks, among others. The campaign spots have been produced and directed by Oscar Bassinson, Creative Director of Inter/Media Advertising and President of Inter/media subsidiary Inter/Image Productions.

Inter/Media Advertising has gained a national reputation for uniquely blending direct response advertising with general market techniques. Inter/Media does breakthrough, award-winning advertising and media for such companies as the US Army, Johnson and Johnson, Neutrogena, Ubisoft, Budget Blinds, Fly.com, Biotab Nutraceuticals, Marinello Schools of Beauty, Video Professor and Corinthian Colleges, among others.

For more information on Inter/Media Advertising, contact Yallen at ryallen@intermedia-advertising.com or 1 (800) Time-Buy.

About ExtenZe

ExtenZe is the best selling male enhancement product sold worldwide. It is a proprietary blend of pharmaceutical grade substances to make a revolutionary product for men. Laboratory tested and with no harmful side effects, ExtenZe is the most advanced product of its kind and it can work for men of any age. With more than a billion tablets sold, ExtenZe is now available at Wal-Mart, Walgreens, CVS, Rite Aid, GNC and most major stores. For more information go to www.extenze.com

About Inter/Media Group of Companies

Inter/Media Advertising is a fully integrated $450-million advertising agency and media organization that uniquely blends direct response advertising with general market techniques.  Founded in 1974 and recognized as a major force in the direct response advertising industry, Inter/Media also specializes in retail brand building and advertising support. Inter/Media's proprietary and precedent-setting lead/sales tracking system AccuTrak® provides clients with statistical data on the relationship between advertising spend and consumer response. The company is comprised of ten business units--Inter/Media Advertising® (strategy, planning and research), Inter/Media Time Buying Corp®  (offline media execution), Inter/Media Interactive (online planning, buying and creative), Mediapoint Network® (Performance-based advertising), Inter/Image Productions®, Inter/Post Productions® Editorial, InterQuantum, LLC (retail brokering, marketing consulting), InfoTech Development™ (advertising and media metrics technology), Inter/Media Properties™ and Bellatrix Media™. Bellatrix Media includes the American Target Network, which features unwired networks comprised of cable, broadcast TV, and radio media.  For more information, go to http://www.Intermedia-Advertising.com.

EDITORS NOTE: 300 dpi downloadable photos are available at www.intermedia-advertising.com/media.html


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SOURCE Inter/Media Advertising
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