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Tsunami of Coming Biosimilars Set to Shake up Drug Development Game
Date:1/24/2013

ey biosimilar alliances

"Biologics makers need to rethink brand strategies because attempts at product hopping [which delayed generic competition for small-molecule drugs] may not work when biosimilars are available," said Serebrov, author of the new BioWorld Data report.

"As the U.S. continues to wait for its first biosimilar to step up to the plate, global players are already betting on follow-on biologics to be one of the biggest hits in town," Serebrov said. "To earn that star status though, biosimilars will have to show payers the money pretty quickly by delivering the power of biologics at a price economically strapped countries can afford."

BioWorld Today, and its analytical companion, BioWorld Insight, are the biopharmaceutical industry's most respected news sources and have been for more than two decades. All of that information is now leveraged in BioWorld Data, business intelligence for biopharmaceutical executives.

Web Site: http://www.bioworld.com/biosimilars

CONTACT: Lynn Yoffee , Executive Editor, 404-262-5408


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