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Trinity Pharma Solutions Brings SaaS Benefits to Life Sciences Industry with Rapid Access to Actionable Sales Intelligence
Date:8/17/2011

WALTHAM, Mass., Aug. 17, 2011 /PRNewswire/ -- Trinity Pharma Solutions (Trinity Pharma) today announced a new approach to business intelligence (BI) that brings the benefits of SaaS to life sciences analytics. With the upgrade of TrinityAgile, Trinity Pharma helps life sciences companies draw powerful sales insights that enable real-time adaptability and deliver commercial results.

(Logo: http://photos.prnewswire.com/prnh/20110817/NE53482LOGO)

Designed exclusively for life sciences organizations, TrinityAgile provides a powerful and flexible environment for dynamically delivering sales insights across the organization. It is an on-demand solution that connects the network of commercial data that drives rich and personalized performance analytics and reporting.

"Traditional approaches to BI have provided valuable data, but it was often inflexible and life sciences companies often had to wait months for it. Given today's market dynamics, that timeline needs to be accelerated," said Zackary King, senior vice president & general manager of Trinity Pharma. "Because access to the medical community is increasingly difficult to secure, it is even more critical that pharma reps and the home office understand everything about both the drugs they are selling and the physicians and patients they are targeting. TrinityAgile makes it possible to get a complete picture of your customers with up-to-date data and analytics that make the difference between a sale and a lost opportunity."

TrinityAgile offers fast and accurate data integration that connects and integrates all of a company's commercial life sciences data and connects it across channels to pharma's most used and niche data sources. By connecting data across sources and channels, TrinityAgile generates a 360-degree, multi-dimensional view of
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