Navigation Links
Top OTC Brand deploys Semantelli AETracker to monitor Adverse Events in Facebook
Date:11/27/2012

BRIDGEWATER, N.J., Nov. 27, 2012 /PRNewswire-iReach/ -- Semantelli Corporation announced today that a $400 million OTC brand has deployed Semantelli's AETracker® to detect and manage adverse events, drug overdose and product complaints reported by consumers in brand sponsored Facebook pages, enabling it to continue its marketing plan with confidence in remaining compliant in its dialogue with customers.

(Photo: http://photos.prnewswire.com/prnh/20121127/CG19358)

AETracker™ is the healthcare industry's only software solution that detects and manages Adverse Events in company sponsored social media and mobile applications 24/7.

"This particular OTC brand's decision to monitor patient safety 24/7 in their Facebook pages demonstrates employing a social media strategy is possible within the healthcare segment while assuring compliance. The brand has had tremendous sales success on Facebook. Ensuring compliance in these medium is another step in the right direction, and shows the brand's responsibility towards safety", said Siva Nadarajah, CEO of Semantelli Corp.

According to Consumer Healthcare Products Association (CHPA), 240 million people in the U.S. currently use OTC medicines. The availability of OTC medicines provides $102 billion in value to the U.S. healthcare system annually. A Semantelli study found that Facebook has become the primary customer relations hub for many of the OTC brands and some brand Facebook pages generate close to 40,000 interactions a week.

In August of 2011, Semantelli launched AETracker to help healthcare companies monitor and manage adverse events reported on company owned Facebook pages. Semantelli later released a version of AETracker to monitor mobile apps and other sponsored social outlets. Currently AETracker has been deployed by some of the top 10 pharma, OTC and other healthcare companies.

About AETracker™
Powered by patent pending technology and 24x7 pharmacovigilance support, AETracker helps pharmaceutical companies monitor and respond to potential adverse events, product complaints, misinformation and off-label comments on company sponsored social media and mobile applications.

About Semantelli
Semantelli is the leader in social listening solutions for the global life sciences industry. Companies use Semantelli's compliance sensitive solutions to monitor social media and other digital assets to find previously unknown early warnings, threats, and opportunities. Semantelli customers have found immediate ROI, ranging from spotting early compliance warnings, new trends, micro-targeted promotions to engaging customers who have shown signs of switching to competitor brands.

Semantelli is a privately-held company headquartered in Bridgewater, NJ.

For more information go to: http://www.semantelli.com/pharma/aetracker

Contacts:
Semantelli Corporation
991, US Hwy 22, Suite 200
Bridgewater, NJ  08807
1-866-277-9057
John.jason@semantelli.com

Media Contact: John Jason Semantelli Corp., 1-866-277-9057, john.jason@semantelli.com

News distributed by PR Newswire iReach: https://ireach.prnewswire.com


'/>"/>
SOURCE Semantelli Corp.
Copyright©2012 PR Newswire.
All rights reserved

Related medicine technology :

1. Drugs.com Releases Q3 Sales for Top 100 U.S. Drugs: Singulair Drops But Nexium and Abilify Remain the Leading Brands
2. Doug Zitnak of Upsher-Smith Laboratories Named Small Brand Manufacturer Representative of the Year By Cardinal Health
3. Sarnova Launches Curaplex Private Label Brand
4. Sigma-Aldrich Enhances Customer Focus in China - Unveils Dynamic New Website and Expands Product Offering Through Vetec Brand
5. Health-Conscious Women are Sixty Percent More Likely to Prefer Popular Brand-Name Drugs, Even if They Cost More
6. Tina Fehr, Senior Product Manager For AmLactin, Upsher-Smith Laboratories Named PM360 Trailblazer Winner For Womens Health Brand Manager
7. Lifecycle Management Strategies: Pharma-Payer Deals - Creative agreements are used at different stages of the brand lifecycle to maximize sales
8. Market and Product Forecasts: Top 20 Oncology Therapy Brands 2011-21 - Avastin fails to top any individual market in 2011
9. Positioning Strategies Effectively Minimize Cannibalization of a Legacy Brand When Expanding a Product Portfolio
10. Branded Generics in South East Asia: Current and Future Opportunities
11. Brand new Solid Form Co-Crystals and Amorphous Focus Morning at the Pharmaceutical Co-Crystals and Amorphous Material 2012 Summits
Post Your Comments:
*Name:
*Comment:
*Email:
(Date:3/28/2017)... CITY, Calif. , March 28, 2017 /PRNewswire/ ... company focused on the development and commercialization of ... pain, announced that the European Medicines Agency (EMA) ... sublingual tablet, 30 mcg) Marketing Authorisation Application (MAA) ... of the MAA is underway. The MAA for ...
(Date:3/28/2017)... 28, 2017  Medeon Biodesign, Inc., a ... pleased to announce that the Company led and ... Orthopedics, Inc., a San Jose, CA ... for orthopedic extremity applications.  The ... primarily due to procedure volume growth, lifestyle influences ...
(Date:3/27/2017)... Israel , March 27, 2017 ... THXBY), a specialty clinical-stage pharmaceutical company specializing in the development ... its public offering in the United ... (ADSs), each ADS representing 40 ordinary shares of ... ADS. In addition, Therapix has granted the underwriters ...
Breaking Medicine Technology:
(Date:3/28/2017)... ... March 28, 2017 , ... Award-winning medical group Allied ... as new board chair for Orange County health care system CalOptima Friday. CalOptima ... soon-to-be former chair Mark Refowitz’s term, which runs through June 30 of this ...
(Date:3/28/2017)... San Francisco, CA (PRWEB) , ... March 28, 2017 , ... ... million people suffering from acne, access to quality care can be limited while the ... skincare company that offers customized prescription acne care for every customer online, today released ...
(Date:3/28/2017)... ... , ... The Executives, Staff & Clients of MGE: Management Experts joined forces ... Literacy Campaign at their Semi-Annual Graduation and Fundraiser Event at MGE’s St. Petersburg Office. ... number 14 internationally in literacy. Statistically, a direct relation can be a found between ...
(Date:3/28/2017)... Angeles, CA (PRWEB) , ... March 28, 2017 ... ... credential, which will be offered by the American Association of Integrative Medicine and ... presentations for healthcare providers at the AutismOne 2017 Conference in Colorado Springs. , ...
(Date:3/28/2017)... ... March 28, 2017 , ... ... Camp Conference in Atlantic City March 13-16, was a busy spot this year. ... professional staff discussed strategies for preventing outbreaks among camp communities during the upcoming ...
Breaking Medicine News(10 mins):