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Tissue and Hygiene in the United Kingdom
Date:8/6/2014

petitive environment, the market's major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

TISSUE AND HYGIENE IN THE UNITED KINGDOM
Euromonitor International
May 2014

LIST OF CONTENTS AND TABLES

Executive Summary
Retail Outperforms Afh in A Year of Limited Growth
Intertissue Acquires Numerous Brands From SCA Hygiene
Premiumisation Proves A Strong Marketing Strategy for Tissue and Hygiene Brands
the Retailing of Tissue and Hygiene Becomes More Diverse
Tissue and Hygiene Expected To Record An Improved Performance
Key Trends and Developments
Going 'green' Demonstrates Strong Growth Potential in UK Stores
Private Label Encroaches on UK Nappy Market
Brands Focus on Innovation To See Off Competition From Private Label
Market Indicators
Table 1 Birth Rates 2008-2013
Table 2 Infant Population 2008-2013
Table 3 Female Population by Age 2008-2013
Table 4 Total Population by Age 2008-2013

Table 5 Households 2008-2013
Table 6 Forecast Infant Population 2013-2018
Table 7 Forecast Female Population by Age 2013-2018
Table 8 Forecast Total Population by Age 2013-2018
Table 9 Forecast Households 2013-2018
Market Data
Table 10 Retail Sales of Tissue and Hygiene by Category: Value 2008-2013
Table 11 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2008-2013
Table 12 NBO Company Shares of Retail Tissue and Hygiene: % Value 2009-2013
Table 13 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2010-2013
Table 14 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2008-2013
Table 15 Distribution of Retail Tissue and Hygiene by Format: % Value 2008-2013
Table 16 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2013
Table 17 Forecast Retail Sales of Tissue and Hygie
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