Navigation Links
Tina Fehr, Senior Product Manager For AmLactin, Upsher-Smith Laboratories Named PM360 Trailblazer Winner For Women's Health Brand Manager
Date:9/21/2012

MAPLE GROVE, Minn., Sept. 21, 2012 /PRNewswire/ -- PM360, a monthly magazine for marketing decision-makers in the pharmaceutical, biotech, and medical device industries, recently named Upsher-Smith's Tina Fehr as a Trailblazer Brand CHAMPION of the Year in the Women's Health category. 

For the last two years, Tina Fehr, Senior Product Manager, led the re-launch of the AmLactin® Alpha-Hydroxy Skin Care brand, giving it a fresh new image while continuing to bring dry skin sufferers the same effective, hard-working formulas. Fehr's vision led to the creation of unique embossed bottles, new packaging in multiple sizes, displays, new websites and an overhaul of promotional materials to create programs targeted to core healthcare professionals, to retail/pharmacy and direct-to-consumer through paid and social media outlets, many that were "firsts" for Upsher-Smith.

Fehr had the foresight to tap two powerhouses to accelerate brand awareness: 12-time Olympic medalist and best-selling author, Dara Torres, and leading New York Cosmetic Dermatologist and author, Dr. Doris Day, one of the most highly sought experts in dermatology. Torres and Day are serving as the product's first ever brand ambassadors in the fully integrated 360 degree "Ultra Skin Performance" campaign targeting women over 35. The campaign features insights into skin care from Torres and Dr. Day with messaging integrated into a series of digital and social media tactics to help reinvent the AmLactin® line and attract women of the 21st century.  Among all channels, AmLactin® has experienced double digit growth over the last 24 months despite category declines. 

"Tina's success with the AmLactin® franchise is strongly tied to her vision and dedication to challenge her teams to bring creative solutions that optimize the brand's potential," said Glenn MacEachern, Director of Product Marketing for AmLactin®.  "Her energy transcends and motivates her marketing support teams and agencies.  She is passionate and works tirelessly to challenge project teams at Upsher-Smith in areas that are new to the organization."

Since 2009, the PM360 Trailblazer awards have recognized outstanding achievement and innovation in healthcare marketing.  Each year, nominations are judged by the PM360 Editorial Advisory Board, a distinguished cross-section of industry experts.  Winners are selected for their ability to stand out in the complex, ever-changing healthcare environment.  In particular, judges selected winning entrants for innovation, leadership, ability to communicate, and analytical and organizational skills.

Winners are honored during a special reception at Guastavino's Restaurant at the Bridgemarket in New York City on September 21, 2012. Winners will be featured in the October issue of PM360. Peter Dannenfelser, a widely recognized industry leader in digital innovation, will deliver the keynote speech.  Pete is Director of Marketing, Digital North America for the Janssen Pharmaceutical Companies of Johnson & Johnson, winner of last year's Best Pharma/Biotech Company Award.

To register and order tickets, visit www.pm360trailblazerawards.com/tickets or call Andrew Matthius at 646-300-8113.  Reservations are limited.

You can also follow the awards real-time on Twitter at www.twitter.com/pm360online.

PM360 is the premier source for information that product CHAMPIONs and pharma marketing professionals need to succeed in the complex, ever-changing healthcare environment. PM360 offers invaluable perspective on important industry issues through a full-circle combination of how-to information and thoughtful career insights. The PM360 Trailblazer Awards span five categories, including Company of the Year, Lifetime Achievement, Marketer of the Year, Brand Champion Awards, and Initiative Awards.


'/>"/>
SOURCE Upsher-Smith Laboratories
Copyright©2012 PR Newswire.
All rights reserved

Related medicine technology :

1. Valeant Pharmaceuticals International, Inc. Announces Pricing Of Concurrent Private Offerings Of Senior Notes
2. Valeant Pharmaceuticals Announces Launch of Concurrent Private Offerings of Senior Notes
3. Sequenom Announces Exercise In Full Of Over-Allotment Option And Completion Of Offering Of $130 Million Of 5.00% Convertible Senior Notes
4. Safe Driving Prescription for Senior Drivers
5. AIT Bioscience Taps Ligand Binding Assay Expert Dr. Ron Bowsher as Senior Research Advisor
6. American Pacific Corporation Completes Redemption Of $40 Million Of Senior Notes
7. NxStage Names Todd M. Snell Senior Vice President of Quality Assurance, Regulatory & Clinical Affairs
8. AMRI Promotes Daniel Conlon to Senior Director of Business Development
9. Catalent Pharma Solutions, Inc. Announces Increase In Tender Cap For Its Cash Tender Offer For Its 9-1/2%/10-1/4% Senior PIK-Election Notes Due 2015
10. Catalent Pharma Solutions, Inc. Announces Cash Tender Offer for up to $250 Million of Its 9-1/2%/10-1/4% Senior PIK-Election Notes due 2015
11. Lilly Announces Retirement of Robert Armitage, Names Michael Harrington Senior Vice President and General Counsel
Post Your Comments:
*Name:
*Comment:
*Email:
(Date:10/12/2017)... , Oct. 12, 2017 AVACEN Medical , ... company with their  2017 New Product Innovation Award for ... extensive primary and secondary medical device market research by Frost ... its first-to-market OTC, drug-free pain relief product, the AVACEN 100, ... to treating fibromyalgia widespread pain. ...
(Date:10/11/2017)... Texas , Oct. 11, 2017  True ... services, has amplified its effort during National Breast ... about hereditary cancer risks. ... of Clinical Oncology calculated that more than 10 ... have inherited mutations in BRCA1 or BRCA2 and have ...
(Date:10/5/2017)... , Oct. 5, 2017  In response ... of Oral and Maxillofacial Surgeons (AAOMS) released prescribing ... – to be used as a first-line therapy ... Recognizing the ... AAOMS White Paper "Opioid Prescribing: Acute and Postoperative ...
Breaking Medicine Technology:
(Date:10/13/2017)... ... , ... The American Board of Family Medicine's (ABFM) Board of Directors has ... succeeding Dr. James C. Puffer upon his retirement. Dr. Newton will serve in the ... at the end of 2018. Upon assuming the role of President and CEO on ...
(Date:10/13/2017)... ... 13, 2017 , ... Apple Rehab Shelton Lakes , which specializes in ... the facility as part of a disaster drill on October 3rd. , Apple Rehab ... City Emergency Manager, as well as the Connecticut Long Term Care Mutual Aid ...
(Date:10/13/2017)... ... October 13, 2017 , ... Yisrayl Hawkins, Pastor and Overseer at The ... the most popular and least understood books in the Holy Scriptures, Revelation. The Book ... have baffled scholars for centuries. Many have tossed it off as mere rubbish, but ...
(Date:10/12/2017)... , ... October 12, 2017 , ... ... services for healthcare compliance program management, will showcase a range of technology and ... for Assisted Living (NCAL) Convention and Expo to be held October 14–18, 2017 ...
(Date:10/12/2017)... ... October 12, 2017 , ... The American College of Medical ... Friedman, PhD, FACMI, during the Opening Session of AMIA’s Annual Symposium in Washington, D.C. ... honor of Morris F. Collen, a pioneer in the field of medical informatics, this ...
Breaking Medicine News(10 mins):