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Tibotec Therapeutics Launches GRACE Campaign for Women and People of Color Living With HIV/AIDS
Date:12/1/2009

BRIDGEWATER, N.J., Dec. 1 /PRNewswire/ -- Tibotec Therapeutics, a division of Centocor Ortho Biotech Products, L.P., announced today that it is launching a new initiative to raise awareness of issues affecting women and people of color living with HIV/AIDS. Through a comprehensive campaign including local educational events, media outreach and a new Web site, www.TheGraceStudy.com, the company is sharing learnings from the GRACE study, the largest clinical trial in North America among women with HIV who had previously taken HIV medications. GRACE, which stands for Gender, Race And Clinical Experience, examined differences in response to an HIV medication in combination with other HIV medications.

(Logo: http://www.newscom.com/cgi-bin/prnh/20091201/CG18505LOGO)

The GRACE campaign will include perspectives from study participants, physicians, and advocates. Campaign materials, which will be available in English and Spanish, and supporting activities will address the unique design of the GRACE study and the novel recruitment and retention strategies that were used to encourage women and people of color to enroll and stay in the trial. These novel strategies and the study findings have important implications for the long-term care of women and people of color living with HIV.

"The GRACE study not only provides a new model for HIV research, it also has implications for the care of women and people of color living with HIV," said Dawn Averitt Bridge, Founder and Chair of The Well Project, and a paid consultant on the GRACE study. "GRACE proves that women and people of color can and will participate in clinical trials if they are designed and supported in the right way, and these strategies and support techniqu
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