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Three in Ten Americans Would Use Their Cell Phone to Track Personal Health, Finds PricewaterhouseCoopers
Date:9/8/2010

ively are those than can integrate mobile health into healthcare delivery and create value in the health system by helping doctors and their patients better manage health and wellness through mass personalization."

The PricewaterhouseCoopers report outlines three emerging business models for companies looking to capitalize on mobile health, including:  Development of consumer products and services; operational and clinical support, and infrastructure that focuses on security, speed and integration of information.

Much of the momentum behind mobile health to date has been from companies outside traditional healthcare, such as technology and telecommunications companies looking to expand their footprint in the health industries, according to PricewaterhouseCoopers. Yet when asked who they would prefer to receive mobile health services from, consumers ranked their healthcare provider, hospital or health system as Number One, followed by their health insurer.

"There are significant opportunities for physicians, hospitals, health insurers, pharmaceutical companies and medical device manufacturers to market and differentiate themselves using mobile health," added Garrett. "Yet many healthcare organizations are largely ignoring the opportunity to integrate mobile health into other IT efforts such as the implementation of electronic health records." PricewaterhouseCoopers research found:

  • Nearly two-thirds (63%) of physicians surveyed said they are using personal devices for mobile health solutions that aren't connected to their practice or hospital IT systems, and 30 percent said their hospital or practice leaders will not support the use of mobile health devices.
  • Of those physicians who are using mobile devices in their practice, 56 percent said the devices expedite decision making and nearly 40 percent said the use of mobile devices decreases time spen
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SOURCE PricewaterhouseCoopers
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