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Three in Ten Americans Would Use Their Cell Phone to Track Personal Health, Finds PricewaterhouseCoopers
Date:9/8/2010

umers said they would find medication reminders sent via text to be helpful, and men are twice as likely as women to say they would use a mobile device for health-related reminders.
  • Forty percent of consumers would also be willing to pay for a remote monitoring device and a monthly subscription that would send data automatically to their doctor health information such as heart rate, blood pressure, blood sugar and weight.
  • PricewaterhouseCoopers' Health Research Institute estimates the annual consumer market for remote/mobile monitoring devices and services to be $7.7 billion to $43 billion, based on the range consumers said they would be willing to pay.
  • Fifty-six percent of consumers say they like the idea of remote healthcare, and 41 percent would prefer to have more of their care delivered via a mobile device.  
  • Physicians agree that patient compliance with doctor recommendations is a major obstacle to managing health outcomes, and 88 percent of physicians said they would like their patients to be able to track and/or monitor their health at home, particularly their weight, blood sugar levels and vital signs.
  • Fifty-seven percent of physicians said they would like to use remote devices to monitor the patients outside of the hospital.  Physicians, however, want to see filtered information or exceptions in their patient's health, not all the data all the time. Too much information could actually slow down care.

  • "Remote and mobile technology is making it possible to move healthcare delivery outside the traditional settings of physician offices and hospitals to wherever patients are. It's bringing back the concept of doctors making house calls," said Daniel Garrett, leader of the health information technology practice, PricewaterhouseCoopers. "New consumer-oriented business models and technologies are emerging. Companies that will be well positioned competit
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    SOURCE PricewaterhouseCoopers
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