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Thorne Research and Integrative Health Resources Establish Joint Venture to Provide Full Range of Services in Practice Development, Patient and Clinician Education, and Access to Nutritional Supplements in Integrative Medicine
Date:4/15/2011

gement, health and wellness materials.

"For both patients and clinicians, the demand to incorporate integrative medicine in health care is growing exponentially in the U.S. Health Elements will provide medical practitioners with all of the support and services they need to expand their integrative health expertise within their practice. We can help them to build this capability with information from many of the world leaders in integrative medicine, and show them how to use proven-effective strategies and resources in practice development," said Jim LaValle, founder of IHR.

According to Nutrition Business Journal, U.S. nutrition industry sales totaled approximately $115 billion in 2010, with growth of six percent over 2009. Nutritional supplements available through Health Elements include the full line of formulas developed and manufactured by Thorne Research. Doctors will be able to order or prescribe dietary supplements for their patients and instantly access related product information, clinical research and educational programs.

"Clinicians and patients recognize Thorne Research for its manufacturing expertise in delivering the highest-quality dietary supplements. Through Health Elements, we are combining our experience in developing and manufacturing nutritional supplements with the industry's leading provider of personalized medicine and integrative care information, education and practice support," said Paul Jacobson, CEO of Thorne Research.

Patients will also be able to access information about lifestyle and health practices, the proven health benefits of dietary supplements, and guidance on dosing, drug interactions and other relevant issues. The joint venture will launch a new online portal for product fulfillment, searchable medical information and practice support later in 2011.

"Integrative physicians require easy-to-use professional systems that support the overall care process and that include decision-making
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SOURCE Thorne Research, Inc.
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