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Thomson Reuters Trademark Report Reveals New Challenges and Opportunities for Pharmaceutical Brands
Date:6/8/2011

NEW YORK, June 8, 2011 /PRNewswire/ -- According to a report published today by Thomson CompuMark, part of Thomson Reuters, the pharmaceutical industry has begun to adapt to stricter governmental brand name standards globally by rapidly increasing the number of trademarks it files for every new drug. These newer standards by the U.S. Food and Drug Administration (FDA) and European Medicines Agency (EMA) are part of an effort to prevent look-alike/sound-alike pharmaceutical brand names and have led to increased rejection rates of new drug names.

The special report, Pharmaceutical Trademarks: How to Survive the Name Game – New Challenges and Opportunities for Pharmaceutical Companies, tracks trends in pharmaceutical trademark activity over the last 30 years, incorporates input from leading trademark attorneys and pharmaceutical industry executives and analyzes trademark initiatives at the FDA and EMA to shed light on this critical issue. Following are some of the key observations in the analysis:

  • FDA and EMA Rejection Rates Up: The long-term FDA trademark rejection rate is 30%, but it has increased to approximately 36% in recent years as the organization has adopted a more stringent approach to brand approvals. Combined, the FDA and EMA are rejecting 40%-50% of pharmaceutical trademarks each year.

  • More than 300% Increase in Global Pharma Trademark Filings: Between 1980 and 2010, the number of pharmaceutical trademarks filed increased by more than 300%. A total of 238,010 pharmaceutical trademarks were filed globally in 2010.

  • China Filing Most Pharmaceutical Trademarks in 2010: Chinese firms filed 36,105 pharmaceutical trademarks in 2010, more than any other region globally. China was followed by the US (27,545) and India (26,123). Some surprise emerging markets such as Vietnam, V
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