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Thomson Reuters Reveals New Strategies for Navigating Big Data in the Pharmaceutical Industry
Date:9/19/2013

opportunities for the industry. They also agreed that the biggest challenge of Big Data is its manageability and how to connect data from various internal and external places to feed the innovation process.

The whitepaper also includes perspectives of industry leaders who outline new problems and opportunities. They discuss how the use of Thomson Reuters ontologies can effectively convert vast amounts of data into smaller, meaningful content. For example, one organization with which the authors collaborated was DataSift, to analyze the use of social media for drug information sharing, enabling companies to find unmet needs, new adverse events and patient reaction information.

The increased focus on personalized medicine has presented its own obstacles regarding Big Data, as the amount of genomic information increases, along with the storage, management and security of the associated content. In the whitepaper, John Quackenbush, CEO of GenoSpace, an information architecture company focused on genomic medicine, discusses issues of concern in precision medicine and how the transformation of Big Data to Little Data plays a pivotal role in addressing them.

Read the whitepaper: Big Data and the Needs of the Pharma Industry

Follow Cortellis (@Cortellis) on Twitter for the latest news in drug discovery, development, regulatory, commercialization, forecast and generics intelligence.

Thomson Reuters

Thomson Reuters is the world's leading source of intelligent information for businesses and professionals. We combine industry expertise with innovative technology to deliver critical information to leading decision makers in the financial and risk, legal, tax and accounting, intellectual property and science and media markets, powered by the world's most trusted news organization. With
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