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The US Ear, Nose And Throat And Bronchoscopy Device Markets Will Reach A Combined Value Exceeding $715 Million In 2021
Date:9/24/2013

TORONTO, Sept. 24, 2013 /PRNewswire/ -- According to Millennium Research Group (MRG), the global authority on medical technology market intelligence, the United States ear, nose and throat (ENT) and bronchoscopy device markets will both see growth through 2021. Many ENT procedures are performed on children, and slow growth of this demographic will limit this already saturated market. Conversely, the bronchoscopy device market will be primarily influenced by the aging population, driving stronger growth in this space.

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Although growth will be slower in the ENT device market, a few newer devices are seeing uptake. Balloon sinus dilation procedures have seen strong uptake since receiving designated Current Procedural Terminology (CPT) codes in 2011. This procedure has favorable reimbursement and is quite lucrative for physicians, in addition to being easy and convenient to perform in an office setting. Despite high physician interest, however, this segment will grow only modestly through 2021 due to growing price competition and an increased focus on providing evidence-based care; initiatives from the Centers for Medicare & Medicaid Services (CMS) will curb the liberal, and sometimes unnecessary, use of balloon sinus dilation devices.

The use of stroboscopy as a first-line diagnostic tool will spur growth in the number of throat procedures performed and, therefore, demand for the accompanying devices. Although widespread adoption of stroboscopy is currently limited by its prohibitive cost, the impact of cost will decrease through 2021 as the benefits of the procedure become more well known, leading to earlier and better management of conditions affecting the larynx and vocal folds.

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SOURCE Millennium Research Group
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