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The U.S. Market for Rx to OTC Switches, 6th Edition
Date:2/12/2013

xible Spending Accounts, Health Savings Accounts and OTC Medicines

Changing the Pharmacist's Role

Impact on the Prescription Drug Manufacturer

Strategies for Continued Product Growth

Mergers and Acquisitions

Procter & Gamble and Teva Pharmaceutical Industries

Sanofi and Chattem Consumer

Schering-Plough and Merck & Co

Wyeth and Pfizer

Reckitt Benckiser and Adams Respiratory Therapeutics

Bristol- Myers Squibb and Novartis AG

Johnson & Johnson and Pfizer

Reckitt Benckiser and Boots Healthcare

Bayer and Roche

Strategies in Switching

Dual Status Switching

Generic Competition

Direct-to-Consumer Advertising

Patent Expiration

International Trends in Rx-to-OTC Switches

Consumers around the World

Streamlined Access to OTC Drug Products in Canada

Prescription vs Over-the-Counter Industry

World Health, Demographics and Life Expectancy

Life Expectancy

Birth Rates

CHAPTER ELEVEN: COMPANY PROFILES

Introduction

Bayer Healthcare

Boehringer Ingelheim

GlaxoSmithKline

Insight Pharmaceuticals

Johnson & Johnson

Merck & Co

Novartis

Pfizer

Prestige Brands

Procter & Gamble

Reckitt Benckiser

Sanofi/Chattem

TEVA

APPENDIX: COMPANY DIRECTORY

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